New Book Provides Illustrated Guide To Media-Fueled “Madhouse” Of Climate Change Denial


Sometimes even the world’s most serious problems are best handled with a little bit of humor.

Case in point: The Madhouse Effect (Columbia University Press), a new book by Penn State University climate scientist Michael Mann and Washington Post cartoonist Tom Toles, which lays out a plan for media, politicians, and the public at large to “escape the madhouse” of climate change denial before it’s too late.

There is no shortage of books about climate change. But what makes this one unique is the way it combines Mann’s science communication skills, which help succinctly describe the roots, methods, and implications of climate science denial, and Toles’ illustrations, which provide an equally biting and amusing perspective on the dynamics the book describes. The book speaks to both our left and right brains, with the hope that it will motivate many to push for climate action -- and maybe even convert a few deniers along the way.

The Madhouse Effect is also a book about media, and it dissects many common media failings that we frequently analyze and write about here at Media Matters.

First among them is false balance, which the book describes as giving false industry-friendly claims about climate change “an equal place on the media stage with actual science.” As we documented in a recent study of newspaper opinion pages, one place where this problem is alive and well is USA Today, which often pairs scientifically accurate editorials about climate change with “opposing view” op-eds that flatly deny climate change is happening or that it's caused by human activities.

Several of these climate science-denying “opposing views” in USA Today were written by Republican members of Congress, exemplifying another point Mann and Toles make in the book: False balance is “greatly exacerbated by the increasing polarization of our public discourse.” This can also be seen in print and TV news coverage of GOP presidential candidates’ climate denial, which frequently failed to indicate that the candidates' statements about climate change conflicted with the scientific consensus on the issue.

Mann and Toles argue that false balance has been further worsened by the decentralization of news sources, particularly the rise of the “right-wing echo chamber” led (at least in the U.S.) by Rupert Murdoch-owned outlets Fox News and The Wall Street Journal. Indeed, climate science denial remains a staple of both outlets, with the Journal editorial board and Journal columnist Holman Jenkins peddling every denialist trope imaginable, and Fox News recently erasing all mentions of climate change (and coincidentally, Mann) from an Associated Press article about Tropical Storm Hermine.

The Madhouse Effect also pinpoints where these denialist talking points often originate, detailing many of the fossil fuel front groups whose representatives frequently mislead about climate change in major print and TV media without disclosing their glaring conflicts of interest. Among them are leading opponents of climate action such as Americans for Prosperity, the Competitive Enterprise Institute (CEI), the Heartland Institute, and the American Legislative Exchange Council (ALEC), all of which have received funding from the oil billionaire Koch brothers.

The book exposes many of the individual industry-funded operatives known for misinforming about climate change, too, including the Cato Institute’s Patrick Michaels, Heartland’s Fred Singer and James Taylor, editor Steve Milloy, ClimateDepot’s Marc Morano, and CEI’s Chris Horner and Myron Ebell.

Mann and Toles give special attention to Bjorn Lomborg, a frequent contributor to The Wall Street Journal and USA Today:

Of Lomborg’s particular style of misinformation, they write:

Lomborg’s arguments often have a veneer of credibility, but scratch the surface, and you witness a sleight of hand, where climate projections are lowballed; climate change impacts, damages, and costs are underestimated; and the huge current subsidies to the fossil fuel industry, both direct and indirect, are ignored.

(Unfortunately, after Mann and Toles wrote a September 16 op-ed in the Washington Post profiling Lomborg and other members of the book’s climate “deniers club,” the Post opted to publish its first Lomborg op-ed in nearly two years on its website on September 19.)

Thankfully, The Madhouse Effect debunks many of the top climate falsehoods promoted by these industry operatives -- and conservative media. These include claiming that addressing climate change will keep the poor in “energy poverty”; citing the global warming “hiatus” or “pause” to dismiss concerns about climate change; pointing to changes in the climate hundreds or thousands of years ago to deny that the current warming is caused by humans; alleging that unmitigated climate change will be a good thing; disputing that climate change is accelerating sea level rise; and denying that climate change is making weather disasters more costly.

And Mann and Toles detail some of the climate connections that major media outlets often ignore, such as the counterintuitive role of climate change in the winter snowstorms that blanketed the Northeast in early 2015, and the impacts of climate change on national security, the economy, and public health. In part, they attribute this lack of coverage to a modern media environment where very few stories can survive more than a few 24-hour news cycles, which is “prohibitive for raising awareness about slowly growing threats such as climate change.”

The book concludes with a call to action for readers to “leave the madhouse” and help lead the fight against climate change. The authors convey a sense of urgency, writing: “We will not, we cannot, wreck this planet. There is no Planet B.” As with so much else in The Madhouse Effect, that sentiment is also expressed in cartoon-form, via Toles’ illustration of a thermometer for a chapter titled, “Why should I give a damn?”:

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