Media Matters’ latest annual climate study found that approximately 1,316 minutes — nearly 22 hours — were spent discussing climate change on morning, evening, and Sunday morning news shows on ABC, CBS, NBC, and Fox Broadcasting Co. in 2021, a more than threefold increase from 2020. Nearly 14 of the 22 hours of coverage was aired on morning news shows - where meteorologists were a key driver of the increased quantity and improved quality of broadcast news’ climate coverage, responsible for 37% of overall morning show climate segments last year.
Here is a closer look at how meteorologists at ABC, CBS, and NBC covered climate in 2021:
- Network TV meteorologists were involved in approximately 37% of corporate broadcast morning news shows’ climate coverage in 2021 – 133 out of 363 total segments.
- Of these, 81 were weather reports, representing 22% of overall climate segments on morning news.
- Meteorologists also featured in more traditional network correspondent reports about climate change, appearing as the lead correspondent in 41 climate segments, representing 11% of overall morning show climate segments.
This improved climate coverage stems in part from the #MetsUnite campaign started in 2018, which saw meteorologists feature their ties, necklaces, and coffee mugs with a distinctive “warming stripes”' pattern to raise awareness of the climate crisis during their broadcasts. Climate Central’s Climate Matters campaign has also played an important role in enabling meteorologists to make climate change relevant to their viewers by providing them localized information on climate change impacts. Experts assert the importance of this because TV meteorologists, as trusted authorities on climate science, are well-positioned to help viewers understand how climate change affects their local communities.
The fruits of this labor find meteorologists, at both the national and local level, doing a strong job of elevating climate change stories by explaining and contextualizing the science for their viewers in 2021.