The above examples show that mainstream news outlets can do a good job on climate when they’re so inclined. But there were a few challenges in 2019 that the media will have to address as the climate crisis garners increasing public and political attention in the future:
Allowing conservative and right-wing media to frame the narrative around the climate crisis
Whether it is an ambitious climate policy or a principled young activist, the right-wing mediasphere, often led by Fox News, is always ready, willing, and able to smear and distort policies and people alike. And this situation is exacerbated by the relative silence of more mainstream news outlets, effectively letting Fox and other bad actors dictate the terms of the debate.
For example, after the Green New Deal resolution was released on February 7, not only did Fox News air far more prime-time segments about the legislation than MSNBC or CNN from February 7-11, but less than half of the network’s segments even mentioned the climate crisis. Instead, Fox aired several segments that lied about proposals in the Green New Deal and tried to paint it as an instance of alleged Democratic extremism.
The next month, Fox hyped a deeply flawed analysis of the Green New Deal produced by the American Action Forum, a conservative think tank.
The network was also not afraid to wage deeply personal smear campaigns against vocal proponents of climate action such as Ocasio-Cortez and Swedish teenage climate activist Greta Thunberg.
Unfortunately, not only were mainstream TV news outlets mostly silent during these dishonest right-wing attacks, but they sometimes adopted conservative framing of the climate crisis. This happened during CNN's two-night Democratic presidential primary debate in Detroit on July 30 and 31 and during CNN’s September 4 climate forum.
Refusing to treat the climate crisis as an urgent issue with political solutions
Because of their wide viewership and political prestige, Sunday news shows play a crucial role in determining which issues and voices are included in the national dialogue. Unfortunately, the climate crisis was rarely treated with the urgency it demanded in 2019. Not only did the shows routinely fail to report on climate consequences such as extreme weather and the Trump administration’s harmful environmental rollbacks, but when they did discuss climate, it was often through a narrow political lens.
Failing to consistently connect the science of climate change to extreme weather events
By far the most important challenge for mainstream news media is overcoming their ongoing failure to produce consistent, substantive reporting connecting the science of climate change to its rapidly unfolding consequences. While 2019 marked an important shift in climate coverage, many of the largest outlets in print, broadcast, and cable news still hesitate to connect the dots between our warming world and extreme weather events, and they rarely treat the climate crisis with the urgency it deserves.
To build on the encouraging momentum from 2019, more news outlets must commit to shared, sustained, and substantive reporting that not only details the science behind the current and future consequences of the climate crisis, but also informs the public about potential solutions that could mitigate global warming’s worst effects.