Rupert Murdoch, the executive co-chairman of Fox News' parent company, wrote on Twitter that the Republican “establishment ... would be mad not to unify” around the Republican front-runner Donald Trump if he continues his string of electoral successes following Trump's win of seven Super Tuesday primary contests. His call for unity behind Trump stands in sharp contrast to other right-wing media figures who have called for unity to stop Trump from winning nomination.

Following Trump's win of seven Super Tuesday primary contests, Murdoch commented in a March 2 tweet that the Republican “establishment” would be “mad not to unify” around Trump if he becomes the inevitable nominee.

As predicted, Trump reaching out to make peace with Republican “establishment”. If he becomes inevitable party would be mad not to unify.

-- Rupert Murdoch (@rupertmurdoch) March 2, 2016

Other conservative media figures have responded to Trump's victories by advocating several tactics to defeat Trump. After his dominant Super Tuesday performance, conservative media personalities warned that a Trump nomination would mean “the GOP in its current form ends,” called for the GOP to “go all in against him,” and a growing number of conservative pundits have vowed not to support Trump if he is the nominee.  Even Rush Limbaugh urged the Republican Party to “unify behind Ted Cruz,” calling it the party's “smartest move.” Right-wing media personalities have also begun to call on Republican presidential candidates Sen. Marco Rubio (R-FL) and Sen. Ted Cruz (R-TX) to unite in their opposition to Trump and combine on the same ticket.

Murdoch's call for establishment Republicans to unify behind Trump comes 3 days after he asked establishment Republicans and Trump to “cool it and close ranks to fight the real enemy.”