As the number of new coronavirus cases surges across the country and mitigation strategies such as wearing masks are recommended or required in some areas for public health, Facebook groups with thousands of members are dedicated to promoting harmful misinformation about wearing masks.
The Centers for Disease Control and Prevention (CDC) recommends that “people wear cloth face coverings in public settings” and while interacting with people not living in the same household -- especially in instances where social distance is difficult to maintain -- to reduce coronavirus transmission via respiratory droplets. That recommendation is based on what is currently known about the virus and emerging evidence of the effectiveness of these coverings in reducing the spread. Public health experts agree with the CDC recommendation.
As the spread of misinformation online continues to hamstring efforts to contain the coronavirus pandemic, Facebook claimed it would “remove COVID-19 related misinformation that could contribute to imminent physical harm.” Facebook has previously removed videos that falsely suggest that wearing a mask can make people sick, acknowledging that such claims violate its policies -- but only after the misleading videos had already received millions of engagements on the platform. Facebook has struggled to contain the spread of coronavirus misinformation, particularly videos, and the platform remains a hotbed for coronavirus misinformation, from viral anti-mask Facebook posts to scammers promoting bogus coronavirus cures.
Media Matters found at least 55 Facebook groups dedicated to opposing the use of masks to reduce the spread of COVID-19. These groups have a total of over 57,000 members, with more than 10 groups that have over 1,000 members and one group with over 20,000 members. Although some groups were created as far back as April, the majority of them have been created since June 17, with eight such groups created in the first week of July. One Georgia-based anti-mask group, which was created on July 3, already has over 600 members.
With more Facebook groups against masks being created and membership in these groups growing, misinformation about masks can quickly spread on the social media platform. And as nearly 70% of the groups identified by Media Matters are private, it will likely be more difficult for Facebook to review harmful content. For example, one viral post filled with misinformation about masks has been posted in at least seven Facebook groups.