Fox Business Network has been airing weekly 30-minute commentary from Christian nationalist pastor Jack Hibbs, who pushes apocalyptic rhetoric and conspiracy theories to viewers during paid programming in an afternoon weekend advertising slot on the network.
Since November 12, Real Life with Jack Hibbs has aired on Fox Business at least 27 times during the network’s Saturday paid programming, with a brief generic disclaimer — which appears to be standard for the network’s paid programming — that notes, “The following is a paid advertisement and does not express the views and opinions of the FOX Business Network.”
Fox Business airs paid programming for six hours on Saturday afternoons. Media Matters reviewed programming on Saturday, May 20, and found that in addition to Hibbs’ sermons, the network’s paid programming consisted of various gold and silver coin advertisements as well as vacuum ads.
Christian nationalism, which contends that the U.S. is a fundamentally Christian nation and should be governed by right-wing Christian beliefs, has been on the rise in Republican politics and among right-wing media figures. Christian nationalism is also associated with apocalyptic political rhetoric on the right, which often frames the country as in an existential battle against literal satanic forces.
Jack Hibbs is a pro-Trump Christian nationalist pastor who frequently warns followers of a coming “Antichrist,” and he has used the growing public acceptance of LGBTQ people to claim that humanity is living in the “last days.” As documented extensively by the watchdog Right Wing Watch, Hibbs not only regularly pushes Christian nationalist rhetoric calling for public institutions to adopt right-wing Christian beliefs, but has also advocated for concrete measures to enact these beliefs — including supporting right-wing political candidates at his church and promoting public education policies that would out LGBTQ kids. And earlier this month, Hibbs declared that transgender people are a “plan of none other than Satan himself.”
Hibbs is also closely connected to Turning Point USA founder and Salem Media host Charlie Kirk, whom Hibbs hosted for a lengthy discussion on the mythical “Tower of Babel” and the “great reset” conspiracy theory that later aired in part on Fox Business. In addition to building a right-wing media profile through interviews on Fox, Newsmax, and other right-wing programs, Hibbs also seemingly has other growing media aspirations — an eponymous radio show, an upcoming digital media platform, and airing his sermons and other commentary under the title Real Life with Jack Hibbs on a variety of platforms, including the “End Times TV network” and now, Fox Business.
Hibbs excitedly announced the expansion of Real Life with Jack Hibbs to Fox in October 2022, telling his 700,000-plus Facebook followers that the show would soon begin airing nationally on Fox Business. Since then, Hibbs has repeatedly urged followers on social media to tune in to the program on Fox Business, saying in April: “Check your local listings and or set your DVR to ‘record’ because the more viewers we get the longer FOX will keep us on.”