On May 31, CBS News reported on retaliatory tariffs from Canada, Mexico, and the European Union, targeting numerous products including American steel and aluminum, playing cards, motorcycles, and tobacco. European Commission president Jean-Paul Juncker said that Trump’s move “leaves us with no choice but to proceed … with the imposition of additional duties on a number of imports from the U.S.”

News reports and experts say the tariffs will hurt Americans in a number of ways. Though the steel and aluminum industries stand to benefit, “almost every US industry” that uses these metals will be faced with higher manufacturing costs, which “will likely get passed on to consumers.” These higher costs could “kill hundreds of thousands of jobs” as companies scramble to offset artificially high prices. Retaliatory tariffs levied by other nations are threatening a wide range of businesses, from agriculture to commercial production. According to The New York Times, even Trump’s own Council of Economic Advisers concluded that the tariffs would hamper economic growth.  

But media coverage of U.S. allies’ responses to Trump’s economic attack centered on  the sensationalism and drama of the moment. Though CNN interviewed or cited economists in a few segments on the tariffs’ effects for American workers and business, the majority of the punditry  focused on the shock value of levying tariffs against U.S. allies. CNN also interviewed Stephen Moore, a Trump campaign economic advisor whom CNN hired as its in-house defender of the president who dodged policy questions to muddy the facts and obsequiously push the Trump agenda (which is how interviews with former or current Trump officials usually go); the network did not interview any workers who could potentially be hurt by the retaliatory tariffs.

Fox News, meanwhile, played up the personal drama Trump incited with Canadian Prime Minister Justin Trudeau. Fox personalities said that “the public spat between these world leaders [Trump and Trudeau] is something to watch,” argued that Trudeau should “maybe … realize it’s not personal,” and generally attacked Trudeau for, among other things, “trying to out-alpha President Trump.” Lou Dobbs hailed Trump’s defeat of our allies’ “globalist conspiracy,” and on Dobbs’ show, sworn Nazi sympathizer Sebastian Gorka denounced Canada’s response to Trump because Canada “started it.”  When Fox figures tried to analyze the tariffs, they usually didn’t get beyond spouting worn-out taglines such as the electorate wanted the “disrupter-in-chief” to provide “a complete change in direction.” Jesse Watters got creative, however, when he positively compared Trump’s tariffs to the Smoot-Hawley Tariff Act, a 1930 tariff commonly understood to have “exacerbated the Great Depression.” (Fox & Friends did feature one dairy farmer who, predictably, supported Trump’s agenda.)

Much of the coverage on MSNBC also focused on the spectacle and/or provided a superficial analysis of Trump’s actions. But anchors Stephanie Ruhle and Ali Velshi, along with correspondent Vaughn Hillyard, did do substantial reporting on how the tariffs might impact American laborers, coverage which often included the workers themselves, during their combined three hours of hosting time., Velshi and Ruhle dedicated segments to explaining the far-reaching nature of the tariffs from U.S. allies (as well as an earlier round of tariffs from China) and how they might affect laborers and consumers alike.

On-site reporting focused on affected farmers, and several reports focused even further on specific industries -- pork products, potatoes, and bourbon among them -- targeted by the tariffs.

Ruhle, Velshi, and Hillyard notwithstanding, a common facet of tariff coverage was, as Fox & Friends Weekend co-host Pete Hegseth said, the “unpredictability” of the situation, because it “makes for good TV.” With Friday’s White House announcement of another $50 billion in tariffs against Chinese products, media need to move beyond the drama and focus on the substance and the potential devastation to some Americans.