Greg Gutfeld calls DEI “a death sentence”

Written by Media Matters Staff

Published

From the January 13, 2025, edition of Fox News' The Five

GREG GUTFELD (CO-HOST): The real blind spot for Democrats with DEI -- it's not that the fire chief isn't qualified, it's that the fire chief has to make that metric a priority. Splitting your attention, taking your attention away from public safety to public virtue. The fire chief could actually hate DEI, but the demand is an institutional directive. Directive doesn't create profits in a company or results in a public company, which is fine if you're Coke or you're Pepsi. If you've got billions of dollars, of course, DEI could be a little hobby. It's a PR hobby, you throw the money out there. You get good PR. Bud thought it was doing that. 

However -- and I blame the companies, billion dollar companies for this -- you embraced DEI because you could afford to. They couldn't. A lot of companies, smaller companies and public entities, they don't sell Coke, they save lives. So, it wasn't a hobby for them. It ended up being a death sentence.