Amid concerns over the impact of COVID-19 on the 2020 U.S. elections, right-leaning YouTube channels posted more videos discussing mail-in voting than either left-leaning or ideologically nonaligned channels over the past six months. Many of these videos promote election misinformation to millions of viewers.
Media Matters identified the top 100 YouTube videos with at least 10,000 views that discuss mail-in voting and were posted within a six-month period from March through August. We analyzed those 100 videos and assessed the political ideology of the channels that posted them, separating these channels into three categories: right-leaning, left-leaning, or ideologically nonaligned. We found that among these categories, right-leaning channels posted the most about mail-in voting (39 of the top 100 videos) as of August 31 -- accounting for approximately 47% of total views.
Right-wing attacks on vote-by-mail efforts are prevalent on social media even though platforms have guidelines against misinformation about the upcoming U.S. elections. YouTube states that any “content aiming to mislead people about voting” would be seen as a violation of its policy and removed. Additionally, in a September 24 change, YouTube will now put information panels on videos containing potentially misleading information about voting.
Bloomberg noted YouTube is attempting to “balance its work combating conspiracies with charges of political bias” while also commenting on the fact that “one of the most popular YouTube videos about mail-ballots comes from Fox News.” Considering Media Matters has identified that 36 of the 39 videos about mail-in voting from right-leaning channels contained misinformation, including videos from Fox News, enforcement of this policy may prove to be a challenge.
Media Matters assessed the top 100 YouTube videos about mail-in voting (as identified through a search on the tool BuzzSumo) with at least 10,000 views from right-leaning, left-leaning, and nonaligned YouTube channels over a six-month period between March 1 and August 31. Key findings include:
- Right-leaning channels posted 39 of the top 100 videos during the six-month period, and these videos accumulated over 8.6 million views -- nearly half of the total views (47%).
- Left-leaning channels posted 22 of the top 100 videos during the six-month period, and these videos accumulated over 4.2 million views (23% of the total) -- less than half as many views as right-leaning channels.
- Nonaligned channels posted 33 of the top 100 videos during the six-month period, and these videos accumulated over 5.6 million views (30% of total views).
- The top 100 videos about voting by mail that accumulated at least 10,000 views came from 52 different channels.