Everything you need to know about Kevin Roberts’ delayed book Dawn’s Early Light

Roberts attacks contraception, IVF, childlessness, unions, teachers, and more

Media Matters has obtained a galley copy of Project 2025 architect Kevin Roberts’ delayed book Dawn’s Early Light: Taking Back Washington to Save America. A review of the book’s contents revealed Roberts’ revolutionary rhetoric and attacks on public education, abortion, unions, IVF, dog parks, childlessness, and much more.

Roberts is president of The Heritage Foundation, the right-wing think tank leading Project 2025. According to him, Project 2025 — the conservative movement’s extremist platform for a potential second Trump White House — will last beyond the next Republican administration, possibly for decades or “the next century.”

Project 2025 is backed by an approximately 900-page policy book called Mandate for Leadership: A Conservative Promise, which extensively outlines potential approaches to governance for the next Republican president, including replacing federal employees with extremists and Trump loyalists and attacking LGBTQ rights, abortion, contraception, and labor unions

The initiative is built around four key pillarsMandate's policy suggestions, a secretive 180-day playbook for transforming federal agencies, personnel, and training. For the personnel pillar, the Heritage Foundation has developed a database to assist in recruiting right-wing loyalists for the next administration, which former Project 2025 director Paul Dans described as a “conservative LinkedIn.” Additionally, under the training pillar, Heritage has established a “Presidential Administration Academy” to prepare potential presidential appointees to be ready from day one of the next Republican administration. ProPublica has also reported more details from the trainings. The secretive 180-day playbook is reportedly being drafted by key MAGA ally Russ Vought.

Former President Donald Trump has deep ties to Roberts and Project 2025, despite his attempts to distance himself from the initiative following revolutionary and unfavorable comments made by Roberts on right-wing media — like when Roberts told former Trump strategist and podcaster Steve Bannon, “We are in the process of the second American Revolution, which will remain bloodless if the left allows it to be."

Dawn’s Early Light will reportedly be released after the November elections.

  • Here’s some of what’s inside Dawn’s Early Light

    • Trump’s running mate, Sen. JD Vance (R-OH), wrote the foreword to Robert’s book, referring to the author’s ideas as “an essential weapon” in the “fights that lay ahead.” At the end of the foreword, Vance uses revolutionary rhetoric and calls for readers to “circle the wagons and load the muskets.” Additionally, Vance is linked to numerous Project 2025 partner organizations. [The New Republic, 7/30/24, Media Matters, 7/30/24]

    • Roberts rails against contraception. In his book, Roberts describes “contraceptive technologies” as “revolutionary inventions that shape American culture away from abundance, marriage, and family.” Roberts also describes reproductive choice methods as a “snake strangling the American family.” [Media Matters, 7/31/24]

    • Roberts blames contraception for the rise in abortion rates. Roberts writes, “As other kinds of contraceptive technologies spread, abortion rates went up, not down. Why? Because technological change made having a child seem like an optional and not natural result of having sex and destroyed a whole series of institutions and cultural norms that had protected women and forced men to take responsibility for their actions.” [Media Matters, 7/31/24]

    • Roberts attacks in vitro fertilization. Roberts writes, “In vitro fertilization (IVF) seems to assist fertility but has the added effect of incentivizing women to delay trying to start a family, often leading to added problems when the time comes.” [Media Matters, 7/31/24]

    • Roberts condemns childlessness. He writes, ”A childless society becomes decadent and nostalgic. Aging, barren societies literally become consumptive, taking on higher levels of debt and depleting savings as they pay foreign workers to keep things going. They become less and less capable of innovation (a young person’s game) and more and more stuck and decrepit every year.” This echoes Vance’s misogynistic attacks on “childless cat ladies.” [Media Matters, 7/31/24]; Axios, 8/11/24]

    • Roberts vilifies teachers and calls for gutting the public school system via “school choice” policies. Roberts claims that “parents’ rights must be jealously guarded because America’s teachers have gone insane.” Roberts also advocates for “school choice,” referring to policies providing private school vouchers or promoting school privatization, which would take funding away from public schools and ultimately does not benefit school kids. [Media Matters, 8/8/24; Harvard Graduate School of Education, 7/13/95]

    • Dawn’s Early Light criticizes unions and calls for weakening workplace safety standards. “I think unionization is not the right answer; in almost every case, something like a workers’ council could do the same job at lower cost and without coercive measures,” Roberts writes. “In any case, national-level unions are often part of the problem and part of the Uniparty.” [Media Matters, 8/8/24]

    • Roberts repeatedly invokes revolutionary rhetoric. “It’s time for a conservatism of fire,” Roberts writes, “to burn it down and steward once again the natural order of the world, the Western order of civilization, and the American order of government.” Roberts also proposes a question to his readers, asking, “What’s your Alamo? What are you dying for? ... There’s a time for writing and reading—and a time to put down the books and go fight like hell to take back our country and build our future.” [Media Matters, 8/9/24]

    • Roberts complains about a Washington, D.C., dog park not having enough space for children to play, blaming it on “the antifamily culture shaping legislation, regulation, and enforcement throughout our sprawling government.” [Media Matters, 7/31/24]