The Federal Trade Commission's effort to look into ways to help news outlets survive in this age of declining ad revenue and readership is drawing mixed reactions.

As the FTC hold the last of a series of meetings on the subject Tuesday, opinions on the ideas vary.

The New York Times today presents a view that it is a “somewhat quixotic journey of trying to identify ways to save journalism as we know it from possible extinction.” It adds: “the commission has been gathering and analyzing an array of suggestions to help make the business of gathering and reporting news profitable again. A broad range of ideas -- loosening antitrust statutes to allow news organizations to start charging for online content all at once; imposing a tax on iPads and other electronic devices to subsidize the cost of reporting; creating a public fund akin to AmeriCorps to pay young journalists -- have been suggested."

At Poynter.org, business expert Rick Edmonds pushes for the market approach in many ways: “Right now is a great time, though, for letting nature, creative destruction and innovation take their course. Will newspapers and other traditional media recommit to an adequate news effort and find new revenue streams as advertising budgets continue to move to all things digital? Which of the start-ups will demonstrate financial stability and success with news audiences and marketers?”