The Wall Street Journal reports that a ComScore survey out late Monday shows a high interest in E-reader devices by those already on smart phones, with many willing to pay for news on the devices.

“Market research firm comScore said Internet users it surveyed were as aware of the upcoming iPad as they are of Amazon's Kindle, the dominant e-book reader today. Fifteen percent of the survey respondents said they were 'seriously considering' buying the iPad in the next three months, which was slightly higher than the 14% of respondents who are considering buying the Kindle in the same period,” the Journal reported. “The market is still up for grabs - comScore found that only 6% of those it surveyed owned a Kindle and 4% owned Sony's e-book reader.”

It later added: “ComScore said those who already own an iPhone or an iPod Touch are more than twice as willing to pay for newspaper and magazine subscriptions formatted for e-readers as those who do not yet own one of the devices. Half of those who already own e-readers also spent at least $60 on e-books in the past three months.”