Newspaper Guild leaders at The Indianapolis Star blasted the newspaper for repackaging a three-year-old story for use in an ad supplement, according to the Indianapolis Business Journal.
“The piece about summer camps, written by features reporter T.J. Banes in January 2007, appeared in a 'summer camp guide' within the metro section of the March 23 edition,” the Journal wrote. “Guild officers responded on Tuesday by asking editorial staffers not to allow reporters' stories to be reused without their authorization as part of any in-house marketing or advertising campaign.
”It was an embarrassment to the ethical standards the Indy News Guild has been pushing Star management to uphold since 2006, when the company first presented the idea of having journalists produce and edit so-called 'advertorial' content," the union said in a statement.