A new report gaining attention on the Web today says the Internet is set to overtake newspapers in ad revenue in the coming four years. The Wall Street Journal reports that the study from PriceWaterhouseCooper indicates Web ads will be more lucrative and replace newspapers as second only to television.

“The online ad business, excluding mobile ads, is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009, according to the report, which PwC plans to release Tuesday,” the Journal reports. “Newspapers, meanwhile, continue to suffer from a decline in advertising revenue. According to numbers released by the Newspaper Association of America earlier this year, print advertising revenue dropped 28.6% in 2009 to $24.82 billion.”

“Although the Internet did not fully escape the impact of the recession, its decline in the United States was much less severe than that of other advertising media,” the report adds.