Washington Post television writer Tom Shales shares an anecdote:
I have a short antidote. I mean anecdote. Years ago I was phoned & asked to be on some news show, this happened a lot in years past, and first I was quizzed on the topic to be discussed. And what I said essentially was that I thought both sides of the argument had validity and that it wasn't a clear cut black&white issue. Bam - that was the end of THAT conversation. They wanted someone who totally adhered to ONE view or the other, not somebody who could see both sides. I think this is a very real problem that results in a lot of yelling where there should be an “exchange of ideas.”
You see this kind of story from time to time -- another variant is the prospective guest whose services are no longer required after it becomes clear that he or she won't take the position the booker wants a guest to take.
The implication of the story is usually clear: Look how hackish television bookers and producers are; how they rig things to get the shoutfest they want, and to get on-air the opinions they want expressed.
But there's another side these stories: The clear implication is that the pundits you see as guests on television are the people who are most willing to play their assigned role; to tailor their actual views to what they think their hosts want them to say.
So the next time you're frustrated that the guest representing the “other” side is lying, or that the guest representing “your” side is ineffectual, remember: They didn't get there by accident.