If you have tried to watch the World Cup soccer matches on television you have heard the annoying buzz of the Vuvuzela horns, the South African traditional instruments that are constantly blown during the games.

But, according to Associated Press, these ongoing noisemakers have not hurt ratings, so far.

“Preliminary estimates indicate the quadrennial soccer tournament is off to a fast start with viewers, even with the odd, horn-blowing soundtrack that ESPN has sought to minimize on its broadcasts,” AP reports. “Saturday's first-round tie by the U.S. and English teams was seen by an estimated 13 million on ESPN, the Nielsen Co. said on Sunday. It was the nation's most-watched soccer telecast since the 2006 World Cup final between Italy and France, and the most-watched involving the U.S. men's national team since 1994.”

The horns have also brought news outlets a new element to explain to viewers, just as Discovery does below: