TikTok has become a cesspool of conspiracy theories and misinformation as wildfires continue to devastate the Los Angeles region, and evidence suggests the platform's algorithm launched them into virality. These videos have already racked up millions of views, and the view count on each video reviewed by Media Matters far exceeds the number of followers on the respective account, suggesting that TikTok’s recommendation algorithm spread the content to millions of users.
One prominent conspiracy theory involves users baselessly claiming that the wildfires were intentionally started to cover up alleged incriminating evidence in Sean “Diddy” Combs’ trial. Other users claim that the wildfires are biblical prophecies being fulfilled. Other videos feature fake images (seemingly artificial intelligence-generated) of the wildfires.
Conspiracy theories often spike after natural disasters, and the LA wildfires are no exception. TikTok’s algorithm appears to be amplifying unfounded conspiracy theories to millions of users, fueling panic and uncertainty at a time when clear information is critical.