Less than a month after the New York Post wrongly reported that an accused killer had received a liver transplant ahead of other patients -- a story picked up by other news outlets nationwide -- the News Corp. daily has done it again.

This goof was its harsh attack on former White House social secretary Desiree Rogers, who is now CEO of Johnson Publishing. The Post had claimed in a story, now removed from its website, that Rogers was a hypocrite ... “because her new boss, Bob Johnson, who also founded Black Entertainment Television, was one of Obama's harshest critics,” according to Daily Finance's Jeff Bercovici.

But, Bercovici adds, “The only problem with the Post's reasoning: Bob Johnson has nothing to do with Johnson Publishing, which is run by Linda Johnson Rice, daughter of deceased founder John H. Johnson, and which publishes Ebony and Jet magazines. A number of sharp-eyed Post readers pointed out the error in the comments section of the website.' Bob Johnson isn't the only black man to have owned a media company,' wrote one.

”A fresh appearance of racial insensitivity is the last thing the Post needs after a year in which the paper's owner, News Corp. (NWS) Chairman Rupert Murdoch, was forced to apologize for one of the paper's editorial cartoons, which critics believed equated President Obama with a deranged chimpanzee and suggested he ought to be shot. That was followed by a pair of lawsuits filed by ex-employees who accused the paper of systematically discriminating against minority workers."