Republicans are accelerating their campaign to force private cable news carriers to not only carry right-wing propaganda networks but pay them for the privilege. The effort demonstrates how the party has institutionalized former President Donald Trump’s corrupt and authoritarian practice of retaliating against companies that refuse to prioritize the GOP’s partisan interests.
NewsmaxTV is a right-wing cable news channel founded by Christopher Ruddy, a conservative media veteran. Its stars include former Trump White House press secretary Sean Spicer and former Fox News host Eric Bolling, and it drew notoriety for its relentless lies about fraud in the 2020 presidential election.
NewsmaxTV is available for free on Newsmax’s website and through venues like YouTube and Roku, and it has at times paid cable providers to carry it. The channel loses money but helps burnish the company’s brand and drives new subscribers to the company’s various email lists. Those lists are the company’s profit center: Newsmax uses them to scare credulous seniors into buying scammy financial and health products.
DirecTV dropped NewsmaxTV last Tuesday after their carriage deal collapsed. According to DirecTV, the company had previously provided NewsmaxTV “at no cost to the programmer” but that Newsmax was “seeking significant fees” in a new deal, and it subsequently replaced it with another right-wing channel in a deal that did not include “extra fees.” But Ruddy declared Newsmax the victim of “political discrimination and censorship.”
Republican officials have rallied to Newsmax’s defense – often securing network airtime to do so. They are threatening federal retribution against DirecTV and its parent, AT&T, in apparent hopes of forcing the companies to accept particular customers at their preferred price. Party chair Ronna McDaniel, presidential frontrunners Trump and Florida Gov. Ron DeSantis, Speaker Kevin McCarthy (R-CA) and dozens of House Republicans, and several of their Senate colleagues have gotten involved in the private business matter.
The GOP’s Newsmax campaign is the latest in a series of Republican efforts to use the power of the state to target corporations for failing to support its partisan interests.