"Bad Apple": Fox News Attacks Business Sustainability Efforts
Fox News hosts are attacking Apple for defending its green energy measures against right-wing activists. However, Apple is simply the latest business to realize the strategic value of sustainability -- a list that includes Fox's own parent company.
On Friday, the right-wing  National Center for Public Policy Research urged Apple CEO Tim Cook at a shareholder meeting to pledge to end all environmental initiatives that didn't lead to a return on investment (ROI), complaining  that Apple was concerned with the "chimera" of "so-called climate change." Cook responded  that Apple's environmental efforts make economic sense, and that those who want Apple to blindly pursue profit regardless of societal impact should "[g]et out of this stock." Cook added , "When we work on making our devices accessible by the blind, I don't consider the bloody ROI."
Cook's righteous indignation didn't sit well with Fox News  and its sister network Fox Business, which accused him of putting "politics before profits " and "ideology ahead of the shareholders ." Fox News host Sean Hannity even announced  that he's going to drop his stock after Cook's announcement.
Hannity's bizarro version of the fossil fuel divestment movement  would have to extend to Fox News' parent company 21st Century Fox  as well. Chairman Rupert Murdoch has trumpeted  FOX's efforts to "become carbon neutral" and the corporation touts  sustainability efforts at Fox News and Fox Business.
Sustainability is not only smart public relations, but also key in long-term planning for businesses according to business leaders such as McKinsey and Co.  A recent report by the investor group Ceres found  that clean energy investments must reach $1 trillion a year (a "Clean Trillion" ) in order to have an 80 percent chance of avoiding global warming of more than two degrees Celsius (3.6 degrees Fahrenheit ) -- a measure deemed necessary  by international governments at the Copenhagen climate conference to avoid the most catastrophic impacts of climate change. However, without greater commitments to addressing climate change, we face the potential of 4 degrees Celsius  (7.2 degrees Fahrenheit) warming, which would severely disrupt  global supply chains including food stocks. That is one reason why companies such as Apple are recognizing  the risks climate change poses to their businesses and turning toward cleaner  sources of energy.
This is not the first time Fox News has politicized voluntary corporate social responsibility  measures. Earlier this month, Fox News criticized  CVS for announcing it would stop selling cigarettes, asking if it was potentially illegal for the pharmacy chain to do so.