This is the first installment of “Beyond ‘Q,’” a series examining QAnon's evolution in 2021 after its central figure stopped posting and the conspiracy theory grew into a lasting movement. Read the second installment here and the third installment here.
In early 2021, there was speculation that the movement built around the QAnon conspiracy theory had finally reached an end, with “Q” -- the central figure of QAnon -- having gone silent in December 2020. But the year started with dozens of QAnon supporters participating in an assault on the United States Capitol, fueled by a belief in false claims of large-scale voter fraud the QAnon community helped spread. And the events of January 6 were the harbinger of what was to come: a year in which QAnon influencers and adherents promoted conspiracy theories and falsehoods about the 2020 presidential election, helped organize efforts to challenge or “audit” the election results, and aided in an alleged plot that, if successful, may help sway the outcome of future elections at the state and national level.
An alleged plot announced by Jim Marchant, a former member of the Nevada state Assembly and now a Nevada secretary of state candidate, is a primary example of how dangerous QAnon became in 2021. On October 25, Marchant took the stage at the QAnon-supporting “Patriot Double Down” conference, claiming that he lost his congressional campaign due to voter fraud. Marchant then said he was asked to “put together a coalition” in swing states “of other like-minded secretary of state candidates” -- referring to the officials that help run elections -- and that he had successes with the involvement and recruitment of QAnon-connected figures thus far.
Although there had been discussion about QAnon dying out in 2021, efforts like Marchant’s show that QAnon has continued to erode our democratic system and may even threaten a constitutional crisis -- even without Q. Though several social media platforms had finally announced crackdowns on QAnon by early 2021, these efforts were too little too late. By not dealing with QAnon earlier on (Facebook even spent years algorithmically promoting it), these platforms enabled the community to grow, becoming so big and organized that adherents no longer need their titular leader. Meanwhile, it’s become an easy vehicle for political figures to advance anti-democratic agendas.
Some thought 2021 was the year QAnon would flame out -- and they were wrong
After Q fell silent in December 2020, some speculated that 2021 would be the end of QAnon. The conspiracy theory had been around for more than three years at that point, starting in October 2017, when an anonymous figure known as Q posted on message board site 4chan (and later on 8chan/8kun), claiming to have “Q” government clearance and promising to have an inside scoop showing then-President Donald Trump had a secret plot that would take down his perceived enemies, the “deep state,” and a cabal of pedophiles.
Over the following years, the conspiracy theory grew on mainstream social media platforms, slowly but steadily building a network of Twitter hashtags, Facebook pages and groups, and YouTube channels, and it was boosted by other conspiracy theory figures like Infowars founder Alex Jones. During that time, some of its followers engaged in violent or threatening acts, including murders and kidnappings, and multiple government agencies issued internal warnings about it. (The FBI issued a warning as recently as June of this year).
The conspiracy theory had a breakthrough year in 2020, when consumption of QAnon-related content boomed on social media due to the coronavirus pandemic. Meanwhile, two people who had expressed some level of support for QAnon were elected to Congress, and Trump praised the conspiracy theory’s followers.
But starting in summer 2020 and through January 2021, Facebook, YouTube, Twitter, and TikTok finally announced crackdowns on QAnon (resulting in a decrease in QAnon-connected phrases on those platforms). Q went dark after December, and despite the January 6 insurrection and the QAnon community’s predictions that Trump would somehow stay in office, Joe Biden was inaugurated as president. Although this did confuse and disappoint some followers, the result was not the end of QAnon, but a shift in the community.
Rather than give up, QAnon supporters said that “the task of Q was completed” because “the Q team [had] put out enough info” and had “created an army of digital soldiers” that would not “exist if there was no Q.” Supporters also claimed that Q was “a way to teach people how to research and how to look into things themselves” and that thanks to Q’s “guidance,” it was now time for individuals to “fight for our country.” One QAnon show host (who participated in part of the insurrection) even said that additional Q posts were not needed as “the point had been made. They were meant to wake people up, to push us to stop looking outside ourselves.” In fact, throughout the year, the community -- including political figures like Marchant -- actively tried to escape the “QAnon” tag, echoing Q’s “camouflage” command in 2020, which asked followers to deny that QAnon existed.