One week after Fox News was forced to fire Bill O’Reilly after advertisers boycotted his show because of reports of serial sexual harassment, Media Matters for America released its first ad emphasizing that companies must be mindful about where they spend their advertising dollars. This ad is running on page 67 of issue 13 of The Hollywood Reporter.

The ad features a picture of a forlorn-looking Bill O’Reilly with text that reads: “Harassment, hate, and bigotry are bad for business. Know what you’re sponsoring, and avoid the next crisis.”

Graphic by Sarah Wasko.