Steve Bannon, former Trump White House adviser and host of the flagship MAGA media show War Room, goes to federal prison today for failing to comply with a congressional subpoena issued by the House January 6 committee. He is sentenced to serve four months.
Bannon deserves to be held responsible for flouting the law, but prison will not solve our Steve Bannon problem. For the past decade, his style of politics — featuring conspiracy theories, racist fearmongering, and disinformation — has reigned over right-wing media, even as his own standing in Donald Trump’s circle has risen and fallen. That does not stand to change over the course of his incarceration.
To be sure, War Room will suffer without him in the short term. For the past several years, the show has been the center of the MAGA media universe, and neither his proposed list of guest hosts nor his ragtag staff will be able to supplant his relentless work ethic and talent for far-right messaging. While it’s possible he’ll get messages out through other media figures, his ability to communicate will surely be diminished during this period, and that is a blow to his movement.
In the timeline of Trumpism, however, four months is a drop in the bucket, and to suggest this brief change to the War Room lineup will substantially improve the political environment somehow is tragically shortsighted. Consider the longer arc of Bannon’s career during the Trump era.
We all know Bannon for his flamboyant style in the early days of Trump; coming from far-right outlet Breitbart, he was a key vector of amplifying racist anti-immigrant extremism as chairman of the 2016 campaign and later as the (short-lived) chief strategist of his administration. After flaming out of the White House, he started War Room and used it as a platform to saturate Trump’s base with the lie of a stolen election in 2020, which resulted in a violent insurrection at the U.S. Capitol. This legacy clearly lives on through the persistent election denial of Trump and the Republican Party.
Less attention, however, has been paid to what Bannon has been up to between January 2021 and today, and how he’s used to remake the GOP in his image.
It began with the “precinct strategy,” an effort Bannon spearheaded on the show to get his audience to sign up as precinct committee members. According to The Washington Post’s Isaac Arnsdorf, “in the years since the 2020 election, the precinct strategy has driven thousands of new Republican activists” to volunteer in these low-level roles, forcing out veteran Republican party officials “who were anything less than completely faithful to Trump and his election denial, smoothing his path back to the Republican nomination.”
And who’s to say the road ends there? Bannon has said that the War Room audience would embrace more Trump terms after 2028. “Of course, our audience, hey, three, give me three, I’ll throw in a fourth, right? What’s this Barron thing? Don’t skip Don Jr.,” the host told his biographer Josh Green during the May 21 edition of War Room.