Trump’s Misleading Carrier Deal Was A Dominant Narrative During 2016 Coverage Of The Job Market
Blog ››› ››› ALEX MORASH
Media Matters research for the fourth quarter of the year found that broadcast evening news fixated on then President-elect Donald Trump’s misleading announcement that he was responsible for saving hundreds of jobs at an American manufacturer while largely ignoring the roughly 2.1 million jobs gained by the U.S. economy in 2016.
Television news fawned over Trump’s late-November participation in negotiations between state authorities and Indiana-based appliance manufacturer Carrier in which the company decided to move only half of its jobs to Mexico in exchange for tax subsidies. The same outlets continued to fall head over heels for Trump when he misleadingly declared on December 6 that he had brokered a deal with Japanese technology giant SoftBank to create “50,000 new jobs” in the United States. Some journalists were quick to point out that the media may be getting “bamboozled by these announcements,” and the Carrier deal was blasted as nothing more than “crony capitalism” -- a concept that even Sarah Palin understood.
New research from Media Matters revealed that overall coverage of the economy during the fourth quarter of the year spiked after Election Day, in large part driven not by consistently positive economic indicators or discussions of the future of health care reform, but by Trump’s self-serving boasts about his alleged role as a job creator. Of the 275 qualifying economic news segments aired by cable and broadcast programs from October through December, 56 featured a significant discussion of Trump’s supposed deal making with Carrier and Softbank. The media obsession with Trump’s Carrier and Softbank announcements accounted for an absurd 47 percent of evening news segments on the economy for the final 32 days of 2016.
Television news obsessed over Trump’s claims of saving 700 jobs at one plant and practically ignored the roughly 2.1 million jobs that had been created in 2016 as part the longest stretch of job growth on record. Media Matters identified 119 segments on the economy -- some discussing more than one issue -- from November 30 through December 31; of those, 56 discussed deals supposedly brokered by Trump to save or create jobs via Carrier and Softbank. Broadcast and cable evening news coverage of these deals eclipsed all other economic reporting during this time frame: 41 segments discussed tax policy, 30 segments discussed all other news surrounding economic growth or job creation, 26 segments focused on health care policy, 18 segments explored minimum wage policies, and 16 segments discussed economic inequality.
Media all but ignored the big picture by staying so focused on Trump’s pronouncements, falling prey to what ThinkProgress editor-in-chief Judd Legum described as Trump’s “formula for manipulating the public.” News outlets have repeatedly learned the hard way not to trust Trump’s proclamations and “nonsense” supply-side economic proposals. Yet television news still gives Trump an exhaustive amount of attention -- the same type of attention that research found played a role in Trump’s political rise. Now, it could influence public perception of his presidency.