Blog ››› ››› JOE STRUPP
Leading Latino leaders are criticizing the Fox News website Fox News Latino, saying it lacks credibility among Hispanics by profiting from them even as they are demonized by the conservative parent network known for anti-immigrant coverage.
Since it launched in 2010, Fox News Latino has positioned itself as "the place to go for news that impacts the Latino Community," covering news, politics, entertainment, and other stories through that lens.
"We were skeptical when we heard about this," Inez Gonzalez, executive vice president of the National Hispanic Media Coalition, said of the creation of Fox News Latino. "Fox News is a big voice in the anti-Latino rhetoric, so we were skeptical. Some of the articles that I have seen have been interesting to me, [but] I think the owners are hypocrites. I think they are totally forgetting there is double speak here.
"They should be called on for their hypocrisy because they are blasting Latinos in English media and courting us in Latino media, hoping no one who is reading it is bilingual. I don't use Fox News Latino as a source. I would not use Fox News as a source because I know their history. I would question their statistics because I know where they are coming from. They're still Fox."
Indeed, the tone of Fox News Latino's coverage of issues like immigration dramatically differs from that of other parts of the Fox News family, which typically adopt a hardline slant.
Last month after President Obama announced that his administration would no longer seek to deport young undocumented immigrants who were brought to this country as children, Fox News Latino covered the story using the headline "Obama Administration Halts Deportations for Undocumented Children" and featuring a photo of a Latina activist in front of the U.S. Capitol.
By contrast, the Fox Nation website headlined its story on the subject "Obama Administration Bypasses Congress, to Give Immunity, Stop Deporting Younger Illegals" accompanied by a photo of handcuffed young Latinos.
Such disparities in coverage between the Latino-focused website and the rest of the right-wing network are frequent, with other instances including a January 2011 border shooting and last month's Supreme Court ruling on Arizona's immigration law.
Fox News hosts and personalities regularly demonize immigrants, refusing to abandon the slur "illegals" though other outlets have done so. The network also cheerleads controversial immigration laws like those in Arizona and Alabama, and outlandish smears of immigrants.
"Their record will ultimately catch up with them, you can't be a media company and think you are hiding your message," said Arturo Vargas, executive director of the National Association of Latino Elected and Appointed Officials. "Latinos aren't dumb. They understand who is on their side and who is not."