In his obligatory beer dispatch, he begins [emphasis added]:

Four men sat at a table drinking beer--the most photographed beer in the world. That is pretty much all there is to say, which is just how President Barack Obama wants it.

But alas, Scherer then goes on for 1,100 more words even though he doesn't have much to say. (i.e. “Consider that the beer they drank had been chosen for its symbolic value.”)

P.S. If anyone reads anything even remotely insightful printed anywhere in the mainstream media today about the beer event, please post a link in comments. To date, I certainly have seen anything that even comes close. But I have read and heard plenty of blah, blah, blah.