Since Russian President Vladimir Putin launched his brutal invasion of Ukraine, Fox News host and vile opportunist Tucker Carlson has used his prime-time platform to amplify pro-Russia propaganda, spread dangerous conspiracy theories to his American viewers, and discourage sympathy and support for the Ukrainian people. And the Fox host’s pro-Kremlin content has also been amplified to audiences across Facebook: Media Matters found that videos featuring 5 segments from Carlson’s show have been viewed more than 2.1 million times and that these posts, along with others from right-leaning pages that amplify the same segments, have been shared over 51,000 times since late February.
Fox News and Russian state media have a well-documented record of praising and recycling each other’s talking points. Media Matters has reported that Carlson, specifically, has frequently pushed pro-Kremlin, anti-Ukraine propaganda, has praised Putin on numerous occasions, and has in turn been praised by the Kremlin for his commentary on the war.
Right-wing media outlets like Fox News and personalities like Carlson use Facebook to amplify their talking points to larger audiences — a pattern we have documented extensively. In turn, Facebook rewards their sensational and provocative content with high engagement, even when it contains misleading information.
The Facebook page for Tucker Carlson Tonight mostly posts clips from the Fox show to its more than 3.7 million followers.
Five of Carlson’s Facebook videos promoting his pro-Russia propaganda have collectively earned 2.1 million views and nearly 200,000 interactions (shares, comments, and reactions), including nearly 47,000 shares. Right-leaning Facebook pages and pro-Trump Facebook groups have further amplified the segments. Posts from right-leaning pages that promoted Carlson’s rhetoric earned another 36,000 interactions, including 4,500 shares. Media Matters also gathered examples of Carlson’s pro-Russia talking points being shared in private right-leaning Facebook groups that have thousands of members.
Here is a look at Facebook's amplification of some of Carlson’s pro-Russia segments — including a passionate defense of Putin, a fierce diatribe against supporters of Ukraine, and baseless conspiracy theories aimed at fueling distrust in the U.S. government and eroding sympathy for the Ukrainian people:
Carlson gave a passionate personal defense of Putin asking, “Why does permanent Washington hate him so much?”
This February 22 segment -- in which Carlson invited Fox viewers to consider, “Has Putin ever called me a racist?” -- was viewed at least 672,000 times on the Tucker Carlson Tonight Facebook page, earning at least 55,100 interactions.