Forbes employees are being asked to help make their boss, Steve Forbes, a really big deal on Twitter. Dan Frommer from Business Insider reports:

If you've been following any Forbes staffers' tweets lately, you might notice a uniform push to help their famous CEO Steve Forbes get more Twitter followers.

That's because the company is actually asking its employees to advertise their boss's account, hoping to drum up a readership. (He currently has 1,300 followers -- not terrible for a new user, but not great for an ex-presidential candidate!)

Here's the memo that was sent to employees, which Business Insider has obtained:

Folks,

We are making a big push for Steve Forbes on Twitter. He only actively started tweeting a few weeks ago, and we would like to make his community as large and involved as possible. We are using many different resources/approaches/strategies to get him more followers in the short-term, but I wanted to ask your help as well.

If you are on Twitter, it would be great if you could mention Steve's account (@SteveForbesCEO), and let your own followers know he is now tweeting. If you aren't on Twitter, now is a great time to start getting involved! I'm happy to sit down with anyone who wants a quick tutorial, help session, or just to chat about it.

Thank you all in advance for your support with this initiative.

By the way, you can follow Media Matters on Twitter @MMFA and me @KarlFrisch.

Maybe I should copy Forbes and send an email around the office asking co-workers to tell their friends to follow me because I certainly want my “community” to be “as large and involved as possible.”