He failed miserably with MySpace.

He launched the right-wing TheFoxNation.com claiming it was “time to say 'no' to biased media and 'yes' to fair play and free speech.” Quit laughing.

He may be interested in buying Twitter.com.

He paid big bucks to settle hacking lawsuits.

Now, Rupert Murdoch, chairman of News Corp the parent company of Fox News, is apparently readying himself for war with Google.

Seriously.

The Guardian reports:

Rupert Murdoch says he will remove stories from Google's search index as a way to encourage people to pay for content online.

[…]

In recent months, Murdoch his lieutenants have stepped up their war of words with Google, accusing it of “kleptomania” and acting as a “parasite” for including News Corp content in its Google News pages. But asked why News Corp executives had not chosen to simply remove their websites entirely from Google's search indexes – a simple technical operation – Murdoch said just such a move was on the cards.

“I think we will, but that's when we start charging,” he said. “We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

The 78-year-old mogul's assertion, however, is not actually correct: users who click through to screened WSJ.com articles from Google searches are usually offered the full text of the story without any subscription block. It is only users who find their way to the story through the Wall Street Journal's website who are told they must subscribe before they can read further.

[…]

Murdoch's attitude towards the internet - which appeared to have thawed when he bought social networking site MySpace for $580m in 2005 - has stiffened more recently.

[…]

Additionally, it emerged that MySpace, which has struggled in the face of competition from Facebook in recent years, was due to fall short of its targets in a lucrative search deal with Google – a slip that could cost the site more than $100m in payments from the internet advertising giant.

Actually, it might not be that bad if Murdoch pulls News Corp content off of Google. Think of the millions of people that would be inoculated from his... ummm “fair and balance” approach to journalism.

UPDATE: Google has responded. This Telegraph headline says it all: “Google: Rupert Murdoch Can Block Us If He Wants To.”