Because they make the media do (even more) foolish things. Paging Politico.

Headline: “Psychics: Stars not aligned for Palin”

Nut graph:

[Elizabeth] Joyce, whose website claims she was “born with the authentic gift of psychic ability,” was one of a handful of prominent psychics Politico surveyed to get a better “sense” of how the Palin-Biden matchup might shake out. According to their occult minds, Biden has the edge and, ominously, the moon and stars are not aligned in Palin's favor.