Because it's all about them.
FYI, process. We need more process stories! And we need to know what the press thinks about the process stories. (And which journalists are pregnant, of course.) Please feed us more of that crucial Beltway information. Americans deserve to know. Indeed, they demand it.
BTW, did we mention that we get the distinct impression that more and more D.C. journalists think they're in the entertainment biz?