Australians will head to the polls tomorrow to decide whether or not to reelect Labor Party Prime Minister Kevin Rudd. Rudd was not only forced to run against Tony Abbott of the Liberal Party, but also faced an avalanche of attacks from Rupert Murdoch, who used his newspapers to manipulate the election in such a heavy-handed way that even Roger Ailes and the Fox News editorial staff would blush.
The Hollywood Reporter noted:
Murdoch-owned papers, which control about 70 percent of the local market, have run covers featuring Rudd as a Nazi, as Col. Klink from Hogan's Heroes and as Mr. Rude from the Mr. Men kids books. News Corp's Daily Telegraph in Sydney has dropped all pretense of impartiality, publishing a picture of Rudd under the headline, "Let's Kick This Mob Out!"
The election was so important to Murdoch that, according to Australian media, he decamped Col Allan from the New York Post halfway around the world to inject some of the metropolitan tabloid's hard edge into his Oz publications.
Murdoch's behavior was so over the top that the head of the Australian Press Council felt the need to step in. "Newspapers that profess to inform the community about its political and social affairs are under an obligation to present to the public a reasonably comprehensive and accurate account of public issues," said the group's chair Julian Disney. "As a result, the Council believes that it is essential that a clear distinction be drawn between reporting the facts and stating opinion. A paper's editorial viewpoints and its advocacy of them must be kept separate from its news columns."
Murdoch's power was so vast that when Getup.org, one of Australia's largest progressive grassroots organizations, decided to run an ad criticizing the mogul, it was banned from all major television networks in the country.
GetUp was told directly by some of the networks that "they're not running the ad because they don't want to criticize Rupert Murdoch."
The events happening halfway around the world should be at the forefront of our thoughts. With rumors swirling of Rupert Murdoch's desire to buy more large media properties in the United States, News Corp's interference in the Australian election serves as a reminder of the damage Murdoch could wreck in the U.S. as well. Fox News' abhorrent behavior in 2010 and 2012 is benign when compared to the pressure exerted in this year's Australian election.