News Corp chairman Rupert Murdoch charged that gay groups had “bullied” Guinness into pulling out of New York City's St. Patrick's Day Parade, calling for a boycott of the Irish brewer.

Guinness announced on March 16 that it would not participate in the parade, citing the event's exclusion of gay and lesbian groups. “Guinness has a strong history of supporting diversity and being an advocate for equality for all. We were hopeful that the policy of exclusion would be reversed for this year's parade,” the company said in a statement.

Murdoch denounced the decision on Twitter, writing that he hoped “all Irish boycott the stuff”:

Murdoch's attack on Guinness' pro-equality stance comes after Fox News personalities repeatedly assailed New York City Mayor Bill de Blasio for not participating in the event and justified the parade's anti-gay discrimination by citing the existence of gay pride parades: