In December 2012, BuzzFeed's McKay Coppins reported that in the wake of their devastating electoral defeat, Republicans were looking to "break their Fox addiction" by working with mainstream outlets, not just conservatives ones. "As operatives are increasingly realizing," Coppins wrote, "many of these outlets have limited reach beyond the fervent Republican base, and the talking points politicians declaim often resonate only in the conservative echo chamber."
A year and a half later, the reaction to Coppins' latest piece shows one roadblock to GOP efforts to reach out to mainstream media and the voters who don't get their news from ideological sources: a jealous right-wing media that wants increased access to Republican leaders.
Coppins' April 28 BuzzFeed profile chronicled how Rep. Paul Ryan (R-WI) is "doing something rather unprecedented for a Republican: He is spending unchoreographed time with poor people," purportedly in order to inform his policy-making in that arena. The BuzzFeed writer was given exclusive access to Ryan during one such trip to visit the impoverished. His article drew swift criticism from progressives who said that Coppins credulously accepted Ryan's rhetoric on the issue while downplaying the impact that the massive cuts to poverty-fighting programs in Ryan's budget would have on the poor if it were implemented.
But right-wing outlets have a very different critique of the article: They think it made Ryan look bad, proving that he never should have cooperated with Coppins in the first place.
Breitbart's Matthew Boyle writes that Ryan "comes across as a deeply awkward millionaire paralyzed by political correctness as he struggles to identify with a black church congregation," citing two anecdotes from the piece. He concludes that Ryan's aides should not have granted Coppins access in the first place. The idea that the Republican congressman from Wisconsin might actually have been awkward in that situation goes unmentioned, with the implication that if Boyle had been the one traveling with Ryan, he'd have reported a more flattering piece.
Conservative radio host Hugh Hewitt likewise writes that the Coppins profile did not "do much or even any good" for Ryan, and bemoans how Republican press aides "resist having their bosses sit down with their natural allies in the center-right press" instead of giving access to mainstream reporters. He provides a list of reporters at The Daily Caller, TownHall.com, the Weekly Standard, and The Washington Free Beacon, concluding, "Don't ask me why they were not invited along with Ryan but McKay was. Part of the ongoing epic fail of Beltway GOP communications strategy. Hopefully it will change before 2016 arrives."
Boyle and Hewitt are criticizing Ryan for following a strategy that Republican operatives had identified as necessary to improve the party's national standing and win presidential elections.
The Republican National Committee's analysis of the 2012 election found that if the GOP wanted to win national elections, it had to change the minds of voters who believe the party "does not care about people," particularly those living in poverty. Ryan's effort to speak out on poverty seems consistent with that report's advice.
But as the operatives Coppins spoke with in 2012 pointed out, it's difficult to shift the poverty narrative if Republicans only talk about the issue with conservative reporters, as Hewitt and Boyle suggest.
Of course conservative journalists will always want more access and scoops. But demanding them at the expense of mainstream outlets traps the GOP between their conservative media supporters and their desire to win elections.