The New York Times failed to disclose Republican pollster and strategist Frank Luntz's financial ties to House Majority Leader Eric Cantor in an op-ed it published on Cantor's loss.
On June 11, the Times offered Luntz a platform to analyze the surprise primary defeat of Cantor by challenger Dave Brat and discuss the failings of polls, which had predicted a Cantor victory. At the end of the op-ed, the Times noted that Luntz works as "a communications adviser and Republican pollster" and "is president of Luntz Global Partners, a consulting firm," but did not disclose Luntz's direct ties to the Cantor camp.
What the Times didn't mention is that Luntz Global has received more than $15,000 in consulting fees from Cantor's campaign since 2012. According to documents filed with the Federal Election Commission, Cantor paid Luntz Global $2,354 for "seminar expenses" on February 27, $5,000 for "speech consulting" on December 12, and $8,000 for "speech writing" on April 9, 2012.
CBS News has already come under fire for a similar failure to disclose Luntz's connections to the Cantor campaign after it turned to Luntz for political analysis of Cantor's loss. As Media Matters reported, veteran media critics and reporters slammed the omission: former New York Times media writer and director of the Shorenstein Center on Media, Politics and Public Policy at Harvard University Alex S. Jones said that the lack of disclosure was either "bad" or "corrupt" journalism, and former Washington Post ombudsman Andy Alexander said:
It's Journalism 101. Anything that could impact the credibility of the person being interviewed should be disclosed. It's a matter of being honest and transparent with your audience.
Other media experts made similar points.
New York Times reporter Derek Willis responded to the Luntz piece by tweeting, "Did we really publish an oped from Frank Luntz without telling readers he *worked* for Cantor's campaign?"
Did we really publish an oped from Frank Luntz without telling readers he *worked* for Cantor's campaign? http://t.co/XMIFHoELUI-- Derek Willis (@derekwillis) June 12, 2014