Trailblazing Female Sports Journalists Want An End To The TV Booth Mancave

National Journalists Tell Media Matters: “It's Mind-Boggling” That Women Don't Call More Major Sports Events

Jessica Mendoza

It was a big week for Jessica Mendoza, who became the first woman to work a Major League Baseball broadcast for ESPN. And she did it twice.

On August 24, she filled in for Aaron Boone on the network's Cardinals-Diamondbacks game. Sunday night, she replaced suspended analyst Curt Schilling on Sunday Night Baseball's Dodgers-Cubs match-up. (According to ESPN, Schilling is set to return to the booth this coming Sunday.)

Unfortunately, Mendoza's groundbreaking broadcasts are still the rare exception. Women remain mostly on the outs when it comes to doing the actual play-by-play of sports.   

“I just want to get to a point where it's like, 'oh she knows what she's talking about, he knows what he's talking about,' so it's not this huge deal,” Mendoza told ThinkProgress last week. “On the other hand, I don't want it to be such a big deal because I want it to be the norm. How far are we right now from this being the norm?”

Apparently, pretty far.

While women are found on the sidelines and in the studio more than in the past, their place in the booth remains embarrassingly limited.

“It's mind-boggling,” said Christine Brennan, who is the national sports columnist for USA Today and among the top sports scribes in the country. “I don't understand why the networks are thinking of not putting women in the booth. It's 2015, I don't understand it. Studies show the NFL audience is 40 percent women now.”

Brennan broke her own barriers when she became the first Miami Herald female sports reporter in 1981, and later the first woman to cover the Washington Redskins in 1985 for The Washington Post. 

“There has to be a first to have a second, or third. Why hasn't this happened before?” Brennan added. “I would hope that we are past the notion that if you did not play that specific game you cannot broadcast it. I always thought it's ridiculous in any sport.” 

Some strides have been made in sports, on and off the air, for women just this year. The Arizona Cardinals hired the first NFL female assistant coach, Jen Welter, last month, while the NBA's San Antonio Spurs summer league team was coached by one of its assistants, Becky Hammon, who led them to the league championship.

And two weeks before Jessica Mendoza called the ESPN games, Beth Mowins announced an Oakland Raiders pre-season NFL game. As the Associated Press points out, Mowins was actually the second woman to do play-by-play for an NFL game, following a nearly thirty-year gap after Gayle Sierens announced a game for NBC in 1987.

But female TV booth announcers and analysts in PGA Golf, NASCAR, NFL, NBA, NHL, and Major League Baseball can be counted on one hand in most of those leagues, and never in their top championship events. 

Tune in to Monday Night Football or the NBA Finals and the only women are usually the sideline reporters, often relegated to the quick few words during time-outs.

This limits the pool of competent, skilled, and well-spoken play-by-play announcers to just half of the population. And at a time when women have made strides in many other areas of sports journalism, the two-person or three-person broadcast booth crews should be the next natural step toward equality.

“The first thing they say is, 'how does she know about football?'” said Joan Ryan, who became the first full-time female sports columnist of a major daily newspaper when she joined the San Francisco Examiner in 1985. “But how does Bob Costas know about football? He didn't play it. How did Al Michaels know about football? Most political reporters haven't run for president or for any office and yet they cover politics. There's no question in my mind that it will change, but it will just take time.”

Women in sports coverage have faced opposition going back decades, to the lawsuit filed against Major League Baseball by Sports Illustrated writer Melissa Ludtke after she was banned from the locker room during the 1977 World Series. A federal court ruling a year later forced the ban to be lifted.

“They have the women where they want them,” Ludtke told Media Matters on Monday when asked about the TV booth barriers. “They have them on the sidelines, where they can dress them and talk to them in their ear.”

She later added, “Until we get a place where hearing a woman's voice talking about what is predominantly male sports and believe that that voice holds authority it's going to be very difficult for them to find their way there.”

The locker room case was met with the sexist claim that women just wanted to be in there to see and meet men. Others simply claimed the women who wanted key roles in TV sports journalism did not know enough about sports to cover them, even though they were already reporting on the biggest events for their news and sports outlets across the country.

The court order did a great deal to destroy those myths and prove that they were doing their jobs, the same as men. Women now cover teams in nearly every big city.

New York Yankees radio analyst Suzyn Waldman and New Jersey Devils hockey announcer Sherry Ross hold top spots in the New York market, for example, but both are on radio, not television. For some reason, the most prestigious TV sports broadcasting remains male-dominated. 

Women have earned acclaim and status in most other areas of broadcasting and news. Barbara Walters, Katie Couric, and Diane Sawyer have held the coveted network news anchor chairs, and women currently hold co-anchor spots on all three major network morning news programs, although they are absent as hosts from the networks' influential Sunday talk shows.

Women have reached the top editing posts at The New York Times, Chicago Tribune, and Associated Press, among other major news outlets over the years. The last two presidents of the White House Correspondents Association were women, as were about half of the Pulitzer Prize winners announced this year.

At ESPN, meanwhile, women have been anchoring the channel's flagship Sportscenter program at various times for years. It is really a non-issue in almost all other areas of sports broadcasting. 

But game-time announcing is still something of a mancave.

Veteran female sports reporters say if you really want to serve the listening and viewing fan, be it a man or a woman, finding the best person for the job is still the best way.

And then, when Jessica Mendoza calls a Major League Baseball game on the nation's biggest sports network, it will not be a story at all.

“Wouldn't it be great if she became the Lou Gehrig of replacements,” said Brennan, referring to the great New York Yankee who went on to set a record for consecutive Major League games played after he replaced the injured Wally Pipp. “She should be a full-time voice on ESPN broadcasts. I am hoping that we have reached a turning point.”