Charlie Kirk claims Colorado's Deion Sanders “plays a little bit too much into the BLM stuff at times. You could call him DEI-on”

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Citation From the September 27, 2023, edition of Salem Media Group's The Charlie Kirk Show

CHARLIE KIRK (HOST): So coming into this weekend, Colorado was undefeated. They came from behind in a game that was far too close against Colorado State and Norvell the coach of Colorado State was talking a big game, you know, my momma told me not to do press conferences with sunglasses and a hat on. And look Colorado plays into this, right? They say, oh, you know, they made it personal. They made it personal. They made it personal. They made it personal. Let's play cut 129. 60 Minutes dedicated half their show to Prime Time. Play cut 129.

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KIRK: Now here's what drives me nuts, and we're gonna segway this into the next segment.

Instead of talking about Deion’s faith, how he empowers his kids, how he empowers his student athletes, about how he pushes them, the media, of course, of course, makes this about race.

CNN.com: They hate Deion Sanders because of his audacious Blackness. What does that even mean? And then it rolled over into the Oregon game this weekend, and I'm gonna tell you the full story here.

Deion plays a little bit too much into the BLM stuff at times. You could call him DEI-on, you know, Deion. I'm gonna grant him a little bit of mercy. He's not a political guy. He's at a very liberal school. He's wearing Jesus Christ on his shirt. So I give him a lot of grace, I'll be honest.