Look what I came across while researching my column about media coverage of the American Medical Association (note the date):

The Associated Press

August 25, 1994, Thursday, AM cycle

Health Reform Failure Wouldn't Neccessarily Mean Big Price Increases
BYLINE: By STEVE SAKSON, AP Business Writer
SECTION: Business News
LENGTH: 750 words
DATELINE: NEW YORK

The price of health care could accelerate if Congress fails to pass major reforms, but that doesn't mean doctor bills will double or prescription drugs become a privilege of the rich.

America's corporations - the biggest buyers of health benefits - have been forcing reforms on their own for years. Regardless what happens in Washington they'll keep cutting costs, reducing chances that drug companies, hospitals and other medical providers would seek to sharply raise prices.

Just something to keep in mind the next time you see a news report offer industry-friendly spin that things won't be that bad if comprehensive health care reform doesn't happen.