On the April 26 edition of MSNBC's Countdown, host Keith Olbermann named Fox News' Bill O'Reilly the winner of his nightly “Worst Person in the World” award for establishing the Bill O'Reilly “Hall of Shame,” a new segment on Fox News' The O'Reilly Factor in which O'Reilly purportedly points out media outlets that engage in personal attacks and use “smear” tactics. As Media Matters for America noted, O'Reilly debuted the segment on the April 24 edition of the Factor by citing the Dayton Daily News and the Post-Standard of Syracuse, New York, as examples of newspapers that have allegedly “smeared” him in recent weeks. After inducting the newspapers into the billoreilly.com "Hall of Shame," O'Reilly proclaimed: "[B]eginning today, the smear stops here."

Olbermann noted the hypocrisy of O'Reilly's “hall of shame,” pointing out that O'Reilly himself often uses similar tactics to those he criticizes and said that O'Reilly is now using the segment to defame newspapers simply because he “didn't like what they wrote.” Olbermann concluded the segment by asking: “You are going to stop smearing people? How are you going to fill an hour every night, Bill? Reruns of The Jetsons?"

From the April 26 edition of MSNBC's Countdown:

OLBERMANN: But our winner, Bill O.'s coming to a boil again. His latest mortal enemy, the newspaper, the Syracuse Post-Standard, which wrote about him -- blah blah blah -- we get it. You didn't like what they wrote. He's inducted them into the new Bill O'Reilly “Hall of Shame.” Now, the Countdown “Hall of Fame” would sue but, heck, if anybody is an expert on shame, it's Bill O'Reilly, so we'll let this one pass. But he also says, quote, “Beginning today, the smear stops here.” You are going to stop smearing people? How are you going to fill an hour every night, Bill? Reruns of The Jetsons? Bill O'Reilly, today's Worst Person in the World.

From the April 24 edition of Fox News' The O'Reilly Factor:

O'REILLY: Hi, I'm Bill O'Reilly. Thank you for watching us tonight. Fighting the culture war in the media, that is the subject of this evening's “Talking Points Memo.”

There's no question, the committed left-wing media hates Fox News, along with me and some other commentators here because we provide a balance to the overwhelming secular presence in the media.

Now, every poll of journalists says the same thing. Secular media people outnumber traditional media people by a huge margin. And some left-wing media companies aggressively push their agenda in their news pages.

That is not acceptable, because the press in America is afforded special constitutional privileges. Thus, we have an obligation to be fair and balanced.

For a number of years, some media people have been using personal attacks and smears to try to marginalize people with whom they disagree. They do this because they can't win the debate. So, they try to demean and demoralize their opposition.

Well, that's no longer tolerable. And the Factor's now going to launch a campaign to hold these smear merchants accountable. You may remember a few weeks ago, the Factor investigated Ohio Judge John Connor, who sentenced a child rapist to probation, no prison time whatsoever.

The attorney general and governor of Ohio supported the evidence we presented that Connor is unfit to serve. Well, the Dayton Daily News didn't like that. It smeared the three of us. Thousands of you called that newspaper to complain. And it was badly damaged.

Then, a couple of weeks ago, I traveled to Syracuse, New York, to give a speech in support of the Boy Scouts, who had been thrown off the campus of Syracuse University after the ACLU [American Civil Liberties Union] complained.

For my trouble, I was smeared twice by the Syracuse Post-Standard. The villains at that paper are publisher Stephen Rogers and editorial writer Mark Libbon. These men are not only unprofessional, they are incompetent.

Over the past few years, the Post-Standard's circulation has declined nearly 30 percent. It is a disgraceful newspaper, nicknamed “substandard” by some in upstate New York.

Now, we've posted contact numbers for Rogers and Libbon on billoreilly.com, should you want to speak with them.

And that is what we'll continue to do. Any media person who uses smear tactics in any way, not just on me, but any way will be featured on The Factor and inducted into the billoreilly.com “Hall of Shame.”

We will keep a running list of media smear merchants on the website, in addition to our “don't buy, don't advertise” list.

As you know, we debate issues all day long on this program. I have no objection to any media criticizing my stand on any matters of the day. But beginning today, the smear stops here.

You guys want to do that? We'll let everybody know about it. That's called accountability.