On the April 10 broadcast of Fox News' The O'Reilly Factor, author Marc Rudov stated that one reason “the beauty pageant industry is failing” is because “the contestants are supposed to be good girls, and there aren't good girls,” later adding: "[T]here's no shortage of women who want to put themselves on parade and have men throw money at them. That's the reality." Rudov went on to state: “Girls just love to expose themselves. So, you know, if Donald Trump would have Miss Nude USA, there would be no shortage of viewers or contestants.” As Media Matters for America documented, on the April 10 edition of Fox News' Your World with Neil Cavuto, Rudov asserted of Sen. Hillary Clinton, “The woman is not called a B-word because she's assertive and aggressive; she's called a B-word because she acts like one.”

Rudov's April 10 comments marked just the latest instance in which he has appeared on a Fox News program and made controversial remarks about women. On the March 26 O'Reilly Factor, Rudov stated: “You know, you started talking about female happiness before, would women be happier and why our men are depressed. Men are depressed, and it's their own fault, because men are allowing women to take over the world. You know, female happiness is an oxymoron.” During the March 10 edition of The O'Reilly Factor, when host Bill O'Reilly asked about the “downside” of a woman president, Rudov responded: “You mean besides the PMS and the mood swings, right?” On the January 4 edition of Your World, Rudov said: “When Barack Obama speaks, men hear, 'Take off for the future.' And when Hillary Clinton speaks, men hear, 'Take out the garbage.' ”

Rudov is the author of The Man's No-Nonsense Guide to Women: How to Succeed in Romance on Planet Earth (MHR Enterprises, 2004) and Under the Clitoral Hood: How to Crank Her Engine Without Cash, Booze, or Jumper Cables (MHR Enterprises, 2007). The “about the author” description that accompanies The Man's No-Nonsense Guide to Women at Amazon.com reads: “Marc Rudov is an investment banker and business consultant residing in Silicon Valley (Bay Area), California. Although formally educated in engineering and business, he possesses a vast informal education in relationships with women.”

From the April 10 edition of Fox News' The O'Reilly Factor:

O'REILLY: Now, you got to be something else. Let's see if Rudov has it. What have you got, Marc?

RUDOV: Well, I think [Republican strategist] Margaret [Hoover] is completely wrong. The reason that the beauty pageant industry is failing is because it has a marketing problem. It has no unique identity.

First of all, is it a talent contest? We have other talent contests, like American Idol, America's Got Talent, Dancing With the Stars.

Is it a skin contest? Well, we have the Internet. So it's very diffuse now.

And the other thing is, the contestants are supposed to be good girls, and there aren't good girls. They're always getting into trouble for drugs and alcohol and nudity --

O'REILLY: Well, some of them are. I mean, come on. You can't condemn them all.

RUDOV: Well, the fact, you know --

O'REILLY: There are enough -- there are enough misbehaving girls to make --

RUDOV: Right.

O'REILLY: -- all the headlines.

O'REILLY: But I believe that most of these ladies are competing because they want, you know, to do something with their lives, and this might be a springboard into that.

RUDOV: Come on, Bill, there's no shortage of women who want to put themselves on parade and have men throw money at them. That's the reality. And so, this feminism hasn't done anything --

O'REILLY: We have -- we have Gretchen Carlson here. We have a couple of other women working at Fox News who did participate in these things and won scholarships and got some visibility and got into positions where they could do some good. So I don't think these things are totally useless.

RUDOV: But it's really changed because of the Internet and because of society, and as I said, you showed a segment yesterday -- it's spring break. Girls just love to expose themselves.

O'REILLY: Some, some.

RUDOV: So, you know, if Donald Trump would have Miss Nude USA, there would be no shortage of viewers or contestants.

O'REILLY: Maybe. What about the Internet intrusion? Where there was a voyeuristic aspect of this back in the '80s, where you didn't have the Internet. Now you just click it up and there -- you can see whatever you want.