From an October 13 NBC Sports report:

Indianapolis Colts owner Jim Irsay said this afternoon that the divisive rhetoric of prospective Rams minority owner Rush Limbaugh makes him unappealing.

“I myself couldn't even think of voting for him,” said Irsay speaking from the NFL's fall ownership meetings in Boston.

Asked if he'd spoken to other owners about Limbaugh's candidacy, Irsay said, “I haven't and I don't think I would even go to the point of talking to Tony Dungy, Jim Caldwell, Dwight Freeney, talking to those men and seeing what their positions are. I'm very sensitive to know there are scars out there. I think as a nation we need to stop it. Our words do damage and it's something that we don't need. We need to get to a higher level of humanity and we have.

”I come from a different era where Marvin Gaye and John Lennon were speaking about [certain things] and we've been doing a slow crawl to some of the things they talked about. We don't need to go the other way," Irsay added. “We can't go the other way where there isn't forgiveness and understanding but we gotta watch our words in this world and our thoughts because they can do damage.”

Previously:

NFL players' union opposes Limbaugh's bid for Rams, says football “overcomes division and rejects discrimination and hatred”

NFL players reportedly say they “wouldn't play for” Limbaugh-owned team due to his “flat-out racist” comments

Sports media gang-tackle Limbaugh's bid to buy St. Louis Rams