Rush Limbaugh's Advertisers, March 8

Written by Media Matters Staff

Published

At least 50 advertisers have reportedly dropped their ads from Rush Limbaugh's radio show in the wake of his misogynistic attacks on Sandra Fluke.

Here are his March 8 advertisers, in the order they appeared on WABC, the flagship station for Limbaugh's show. Audio clips of the ads have been provided to help make advertisers aware of the placement of their ads on the program. According to our coverage:

  • A total of 86 ads aired during WABC's broadcast of The Rush Limbaugh Show today
  • 77 of those ads were public service announcements donated free of charge by the Ad Council
  • Of the nine paid spots that ran, seven were from companies that have said they have taken steps to ensure their ads no longer air during the program
  • WABC's online feed included about 5:33 of dead air when ads would normally have run.

Advertisers with links on their names have already stated that they have asked to have their ads excluded from Limbaugh's show.

HOUR 1, COMMERCIAL BREAK 1

[ABC News update]

  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]

[Note: The Ad Council distributes public service announcements “to the media who donate free time and space to our campaigns which ensures our messages reach the American public.”]

[No advertising: 2:38 of dead air]

  • Constant Contact [Note: On March 6, Constant Contact announced that it has “decided to pull” its advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 2

  • The American Heart Association and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save The Children, and the Ad Council
  • Save The Children, and the Ad Council
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor.]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor.]
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 3

[ABC News update]

  • The Small Business Authority in association with the Corporate Tax Network
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg Newsarticle reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor.]
  • Feeding America, and the Ad Council

HOUR 1, COMMERCIAL BREAK 4

  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor.]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save The Children, and the Ad Council
  • The U.S. Department of Health and Human Services, and the Ad Council
  • Save The Children, and the Ad Council

HOUR 1, COMMERCIAL BREAK 5

  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor.]
  • Feeding America, and the Ad Council
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor.]

HOUR 1, COMMERCIAL BREAK 6

[No advertising: 1:03 of dead air]

HOUR 2, COMMERCIAL BREAK 1

[ABC News update]

  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor.]

[No advertising: 1:10 of dead air]

  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor.]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save the Children, and the Ad Council
  • The U.S. Department of Health and Human Services, and the Ad Council
  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.” Media Matters will continue to monitor.]
  • Save the Children, and the Ad Council

HOUR 2, COMMERCIAL BREAK 2

  • Constant Contact [Note: On March 6, Constant Contact announced that it has “decided to pull” its advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor]

HOUR 2, COMMERCIAL BREAK 3

[WABC News update]

  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.” Media Matters will continue to monitor.]
  • Save the Children, and the Ad Council
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]

HOUR 2, COMMERCIAL BREAK 4

  • Save The Children, and the Ad Council
  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Feeding America, and the Ad Council
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor]

HOUR 2, COMMERCIAL BREAK 5

  • Small Business Authority in association with the Corporate Tax Network
  • Constant Contact [Note: On March 6, Constant Contact announced that it has “decided to pull” its advertising from Rush Limbaugh's program. Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]

HOUR 2, COMMERCIAL BREAK 6

  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save the Children, and the Ad Council

HOUR 3, COMMERCIAL BREAK 1

[ABC News update]

  • Save the Children, and the Ad Council
  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • Feeding America, and the Ad Council
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor]

HOUR 3, COMMERCIAL BREAK 2

  • The U.S. Department of Health and Human Services, and the Ad Council
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor]
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save The Children, and the Ad Council
  • Save The Children, and the Ad Council
  • Feeding America, and the Ad Council

HOUR 3, COMMERCIAL BREAK 3

[WABC News update]

  • Netflix [Note: Before the show on March 6, Netflix said that its “spots were picked up in error” and that it has “instructed [its] advertising agency to make sure this error will not happen again.” Media Matters will continue to monitor.]
  • O'Reilly Auto Parts [On March 6, O'Reilly Auto Parts announced: “Advertising on Mr. Limbaugh's program was not part of our 2012 advertising plans and any ads that may have run did so in error. We've instructed our media buying agency to immediately correct any of these mistakes so that our radio advertising campaign is in keeping with our original plans. ”Media Matters will continue to monitor.]
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The U.S. Department of Health and Human Services, and the Ad Council

HOUR 3, COMMERCIAL BREAK 4

  • Feeding America, and the Ad Council
  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save The Children, and the Ad Council
  • The U.S. Department of Health and Human Services, and the Ad Council
  • The American Heart Association and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • Big Brothers Big Sisters, and the Ad Council [Note: A March 8 Bloomberg News article reported that when contacted for comment, the organization “didn't respond to phone messages.” Media Matters will continue to monitor]

HOUR 3, COMMERCIAL BREAK 5

  • The American Heart Association, and the Ad Council [Note: A March 8 Bloomberg News article reported that according to the organization's executive vice president of communications, the AHA “will be asking WABC to no longer utilize these unpaid PSAs.” Media Matters will continue to monitor.]
  • Save The Children, and the Ad Council
  • New York City Office of Emergency Management, and the Ad Council [Note: A March 8 Bloomberg News article reported that the office's press secretary said: “We don't place the ads. We've worked with the Ad Council.” Media Matters will continue to monitor]
  • The United Negro College Fund, and the Ad Council [Note: A March 8 Bloomberg News article reported that a council spokesman for the organization said: “We cannot control or predict where they appear. ... We find out from reporting afterwards.” Media Matters will continue to monitor]
  • The U.S. Department of Health and Human Services, and the Ad Council

[No advertising: 0:55 of dead air]

HOUR 3, COMMERCIAL BREAK 6

The Sean Hannity Show tease

[WABC News tease]