During the July 17 edition of Infowars’ The Alex Jones Show, Alex Jones hosted Ethan Nordean, a member of Proud Boys who goes by the alias “Rufio Panman.” As reported by The Guardian, Nordean garnered viral fame after a fight between him and a counterprotester at a right-wing rally was caught on video, earning him his organization’s designation of “Proud Boy of the Week.” Proud Boys founder Gavin McInnes also amplified the violent encounter on his Twitter account:

Proud Boys is a self-described “Western chauvinist” men-only fraternal organization. While McInnes has included a disclaimer (“We are not a violent group”) on the organization’s website attempting to distance the group from the violence its members somehow keep involving themselves in, violence is in reality ingrained into the group’s ethos. To earn a low-level membership (or “second degree”), prospective members have to subject themselves to continuous punches by other Proud Boys while naming five breakfast cereals. The highest membership level, the fourth degree, is earned only if the member has engaged in violence with anti-fascists. McInnes has also attempted to add “clarification” around what that entails, but his hedging is at odds with his record of glorifying violence. He’s on the record saying he “cannot recommend violence enough. It is a really effective way to solve problems.”

On its site, Proud Boys also displays its affiliation with the violent organization Fraternal Order of the Alt Knights (FOAK), which, essentially operates like a “fight club” and which Proud Boys refers to as its “military arm.” As recently as June 22, McInnes introduced his CRTV show CRTV Tonight with a bizarre montage glorifying violence and fighting in which he claimed, “What's the matter with fighting? Fighting solves everything. The war on fighting is the same as the war on masculinity.”

Nordean used his appearance with Jones to recruit for an upcoming rally, saying "As long as there’s 50 to 100 of us, we can take on a thousand of them ... [I]f you want to get involved there is no better time than now.”

ETHAN NORDEAN: We do have the up-and-coming rally in Portland August 4.

ALEX JONES (HOST): Yeah. That's August 4. Tell the folks about that.

NORDEAN: Well, obviously we’re eager to get back, because of the failure of the protection of the citizens that the city showed down in Portland. It was a complete failure on their part, complete lack of leadership, and people's lives were put at risk. And thank God that the Proud Boys showed up in numbers and protect those people. I don't know what would have happened if we weren't there, but it wouldn't have been good.

JONES: And maybe we should show the police marching antifa up against the demonstration and the prayer vigil -- let's show that footage if we can -- and then what transpired out of that. Because this was -- first they have a rally a few months ago, women and children get beaten up. So you guys come out, you still kick their ass, but the police stand down. So you’re saying three is the trifecta, it's the charm, have a really huge group come out and once and for all let antifa know this is still America.

NORDEAN: Yeah. Well, it doesn’t take -- as long as there’s 50 to 100 of us, we can take on a thousand of them, that's fine. But if you want to get involved, there is no better time than now. Get involved, find your local chapter, hit him up. We'll be in Portland August 4.

JONES: And, again tell folks about the rally, why you're doing it again?

NORDEAN: Well, we're going to see how the city reacts, and we'll see if they step up their leadership and actually provide security and protection against these antifa thugs. We're also going to take another stand against antifa because of their violence that they've portrayed against the people of Portland and really up and down the West Coast.