Hurricane Milton, which struck Florida on October 9, 2024, exemplified the intensifying impact of global warming on tropical cyclones. The storm's rapid intensification to Category 5 strength was fueled by an unusually warm Gulf of Mexico, a direct consequence of climate change. Although Milton weakened to Category 3 by the time it made landfall, it still brought severe and wide-ranging impacts. The storm produced record-breaking rainfall, sparked at least 45 tornado reports across Florida, and triggered over 100 tornado warnings in a single day — a state record.
Storm surge reached 8 to 10 feet in Sarasota County, and wind gusts exceeded 100 mph in parts of Tampa and Sarasota. The storm caused widespread flooding, downed trees and power lines, and even ripped the roof off Tropicana Field in St. Petersburg. As The Atlantic noted, it was the storm climate scientists have been warning about.
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As The Atlantic noted, it was the storm climate scientists have been warning about.
Hurricane Milton caused at least 24 deaths across multiple counties and an estimated $30 billion to $60 billion in damage. These devastating effects, experienced so soon after Hurricane Helene, demonstrated the rapidly escalating risks coastal communities face as climate change continues to fuel more intense hurricanes.
Given the unprecedented nature and destructive power of Hurricane Milton, national TV news devoted extensive airtime to covering the storm. The volume of coverage was substantial, even by the standards set for major extreme weather events. Across cable and broadcast networks, the storm dominated programming for days, with more than 1,000 segments dedicated to tracking Milton's progress, impacts, and aftermath.
On cable:
- CNN aired 30 hours and 20 minutes across 537 segments, with 34 climate mentions.
- MSNBC aired 16 hours and 10 minutes across 267 segments, with 31 climate mentions.
- Fox News aired 21 hours and 20 minutes across 324 segments, with 2 climate mentions. Notably, these climate mentions included attempts to undermine the scientific consensus on climate change's role in extreme weather events.
On broadcast:
- ABC aired 1 hour and 40 minutes across 45 segments, with 2 climate mentions.
- CBS aired 2 hours and 10 minutes across 51 segments, with 2 climate mentions.
- NBC aired 2 hours and 6 minutes across 51 segments, with 3 climate mentions.
There was a notable improvement in how some networks connected Hurricane Milton to broader climate science, though the overall proportion of climate mentions remained low. Climate advocates have long emphasized the need for news media to draw these connections explicitly, and the coverage of Milton showed modest progress in this area.
Much of the climate coverage ahead of the storm was sparked by NBC 6 meteorologist John Morales' emotional, viral video about Hurricane Milton's unprecedented intensification. Similarly stunned by Milton's extraordinary characteristics, several prominent national meteorologists incorporated climate science into their weathercasts and reports throughout their coverage of the storm. ABC's chief meteorologist and chief climate correspondent Ginger Zee, CNN meteorologist Derek Van Dam, and NBC meteorologist Angie Lassman, for example, connected climate change to Hurricane Milton and helped viewers understand the storm as part of a broader pattern of intensifying tropical cyclones.
After the storm passed, some climate coverage shifted focus to Florida's increased vulnerability to storms and the state's struggling insurance market. These segments explored the long-term implications of climate change for coastal communities, highlighting the need for adaptive strategies and policy changes.
Coverage also examined the preparedness of federal agencies to respond to such intense storms. Multiple news segments examined FEMA's readiness for Hurricane Milton, highlighting staffing shortages and concerns about depleted resources following the recent impact of Hurricane Helene. This reporting raised important questions about the agency's capacity to manage back-to-back major hurricanes in an era of increasingly intense storms and rapidly spreading misinformation.
While coverage of Hurricane Milton showed some improvements in connecting the storm to climate change, it fell short in addressing the socioeconomic challenges of evacuation. National TV news again largely overlooked the plight of those unable to evacuate due to financial or logistical constraints, instead amplifying messages about personal choice without context. Although some coverage acknowledged the challenges of evacuating so soon after Hurricane Helene, it still predominantly framed evacuation as a personal decision, downplaying systemic barriers.