Charlie Kirk: Trump's 2024 campaign needs “to produce a television show, because that's what politics is”
Kirk: Trump lost in 2020 because he ran “as a candidate ... Season one was big and bold, tens of thousands of people. Season two, personal and intimate, compassionate, spontaneous, full of improvisation”
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From the February 23, 2023, edition of The Salem Radio Network's The Charlie Kirk Show, streamed on YouTube
CHARLIE KIRK (HOST): Hopefully, they'll listen. Right? But what do I know, I'm just a radio guy. You need to produce a television show, because that's what politics is.
If we're honest about ourselves, 2020 – one of the reasons we fell short, obviously, you know, the nonsense, the ballots, and all that garbage, but one of the reasons was that you tried to run Donald Trump in 2020 as a candidate.
One of the reasons Donald Trump was successful in 2016 was he ran it like a television show, and guess what? People ate it up.
...
I see an opportunity here. I have no idea if this is going to be taken up. I've called, I've talked, I have conferred. Big opportunity here to get people excited, to look at it differently and new.
Season one was big and bold, tens of thousands of people. Season two, personal and intimate, compassionate, spontaneous, full of improvisation.