Media Matters searched transcripts in the SnapStream video database for all original programming on CNN, Fox News Channel, and MSNBC and all original episodes of ABC’s Good Morning America, World News Tonight, and This Week; CBS’ Mornings, Evening News, and Face the Nation; NBC’s Today, Nightly News, Sunday Today, and Meet the Press; and PBS’ NewsHour for the term “Trump” within close proximity of any of the terms “White House,” “bid,” “campaign,” “rally,” “2024,” “run,” “primary,” “election,” “event,” “trail,” or “speech” or any variation of either of the terms “candidate” or “presidential” from January 28, 2023, when Donald Trump kicked off his 2024 presidential campaign with rallies in New Hampshire and South Carolina, through February 3, 2023.
We also searched articles in the Factiva database from the Los Angeles Times, The New York Times, The Wall Street Journal, The Washington Post, and USA Today for the term “Trump” within close proximity of any of the terms “White House,” “bid,” “campaign,” “rally,” “2024,” “run,” “primary,” “election,” “event,” “trail,” or “speech” or any variation of either of the terms “candidate” or “presidential” from January 28, 2023, through February 3, 2023.
We included segments, which we defined as instances when Trump’s 2024 presidential campaign was the stated topic of discussion or when we found significant discussion of the campaign. We defined significant discussion as instances when two or more speakers in a multitopic segment discussed the campaign with one another.
We did not include mentions, which we defined as instances when a single speaker in a segment on another topic mentioned the campaign without another speaker engaging with the comment, or teasers, which we defined as instances when the anchor or host promoted a segment about the campaign scheduled to air later in the broadcast.
We also included articles, which we defined as instances when the campaign was mentioned in the headline or lead paragraph.
Within those segments and articles, we reviewed the entire text for whether media properly contextualized the campaign by mentioning Trump’s participation in the January 6, 2021, Capitol insurrection.