Novel coronavirus cases and hospitalizations are once again soaring in the United States, with new epicenters in Republican-led states like Arizona, Texas, and Florida. In response, numerous Republican leaders have finally started urging Americans to wear masks in public spaces to slow the spread of the virus. But those GOP officials are fighting against figures with at least as strong a hold on their supporters as they have -- Fox News stars like Tucker Carlson and Laura Ingraham.
Carlson, Ingraham, and several of their colleagues have denounced masks and those who promote them, even as evidence has accumulated that masks are one of the most effective countermeasures against the coronavirus. The network’s viewers have been told that mask usage is not only ineffective, but part of a conspiracy by Democrats and the media to keep Americans living in fear and under their control.
The explanation for why masks work is simple: The coronavirus largely spreads through expelled respiratory droplets, making an infected person less likely to pass it along if they are blocking their nose and mouth with a covering. But it isn’t enough for only people who suspect they may have the virus to wear masks -- many infected people are asymptomatic or presymptomatic, meaning that they could spread the virus to other people without knowing they have it. And while professional-grade masks are the most effective, supplies of them remain limited and are needed for health care workers. That’s why, in early April, the Centers for Disease Control and Prevention reversed its earlier flawed guidance and recommended that all Americans wear cloth face coverings in public spaces. Research suggests that adopting widespread mask usage in this fashion could prove critical for limiting the spread of the virus.
But that evidence hasn’t convinced everyone, particularly on the right. President Donald Trump is notably reluctant to don a mask, refusing to set the same positive example for the country as his presumptive Democratic opponent, former Vice President Joe Biden. The Plandemic conspiracy theory video, which racked up millions of views on social media earlier this year, falsely alleged that masks “activate” the virus. And Fox personalities like Carlson and Ingraham have treated the mask debate as little more than another opportunity to own the libs.
Others at Fox have behaved more responsibly -- and in line with the network’s corporate position, which urges mask use in the public spaces of Fox’s headquarters. On Tuesday morning, Fox & Friends co-host Steve Doocy pressed for Trump to “be a good role model” and wear a mask. Prime-time host Sean Hannity frequently speaks out on the importance of wearing masks (albeit not to Trump’s face), saying on Monday night that he wears one himself when he goes out because “they work.”
Hannity: I went to my grocery store every week. Guess what? They wore masks... I think they work. pic.twitter.com/SMwIgZVV5Y
— Acyn Torabi (@Acyn) June 30, 2020
The split on masks is part of a broader Fox divide about the response to the coronavirus. While the network’s leading personalities have been united in urging a swift end to the business closures and stay-at-home orders governors implemented to slow the spread of the virus, there are two camps as to how to accomplish that aim. Some Fox figures, like Hannity, have called for the adoption of new procedures such as mask usage that they say would allow that reopening process to happen safely. Others, like Carlson and Ingraham, have fixated on trying to debunk all the measures that public health experts say would be effective.
Studies and polls suggest that Fox’s coverage has had a powerful impact on its viewers’ perception of the pandemic -- and the actions they take to keep themselves and others safe. Poll respondents who say they watch Fox frequently or occasionally are much less likely to say they wear masks than those who never watch it, according to a poll from Daily Kos/Civiqs released Wednesday. And because Trump watches the network religiously and takes advice from its programming, Fox has also shaped the federal response to the virus.
A full-fledged effort by Fox to champion masks could have increased their usage and saved lives. Instead, too many of the network’s personalities decided to do what they always do: trying to divide Americans for political gain. And they appear to have succeeded.