Right-wing media helped dupe their audiences into believing that drugs like ivermectin and hydroxychloroquine were miracle cures for COVID-19. Now, conservative commentators are apparently cashing in on that credulity thanks to the paid sponsorship of a mail-order pharmacy that provides easy access to the medicines.
The Florida-based All Family Pharmacy has sponsored a slew of right-wing commentators, including Fox News host Laura Ingraham, presidential son Donald Trump Jr., podcaster (and now deputy director of the FBI) Dan Bongino, One America News Network’s Matt Gaetz and Chanel Rion, The F1rst’s Bill O’Reilly, podcaster Candace Owens, and radio hosts Lars Larson, Michael Savage, and Howie Carr.
These pundits tout the company in social media posts and live ad reads as a way for their followers to acquire drugs like ivermectin and hydroxychloroquine. Some even offer personal testimonials about their own experiences as its customers.
All Family Pharmacy, in turn, points to being “featured” by the commentators on its website, and provides dedicated pages for several of them that include their images.
The company is careful, both on its website and in the ad copy read by its right-wing promoters, not to explicitly invoke the use of ivermectin or hydroxychloroquine as treatments for COVID-19 without disclaimers. But it’s very clear what’s going on.
How right-wing pundits built demand for dubious COVID-19 cures
Throughout the coronavirus pandemic, right-wing media outlets combated the public health consensus by promoting the virtues of unproven drugs.
In March 2020, they touted the antimalarial drug hydroxychloroquine as an alternative to stay-at-home orders. A year and a half later, they highlighted the purported therapeutic benefits of the antiparasite drug ivermectin as an alternative to the safe and effective COVID-19 vaccines they typically deplored.
Unfortunately, studies found that the drugs do not actually work as COVID-19 therapies, and a slew of health agencies and the manufacturers warned against their use for that purpose.
As a result, when consumers of right-wing media asked their doctors to write off-label prescriptions for the drugs that the media figures they most trusted had recommended for COVID-19, the doctors sometimes refused.
But telemedicine companies filled that gap in the market, offering credulous right-wingers easy access to prescriptions and mail-order drugs.
When NBC News reported on one such company, SpeakWithAnMD.com, in September 2021, I wrote that its success “shows how the right-wing movement functions as a money-making operation that serves up its hapless members" to organizations trying to cash in on conservative trends, but noted that while right-wing media figures “play an essential role” in the scheme, “there’s no reason to think they directly profit from it.”
That is no longer the case.