Times are tough for the newspaper industry -- perhaps that is why Michigan's Holland Sentinel has turned over its pages for yet another anti-gay advertisement.

This time around, the ad features a same-sex couple embracing beneath a headline reading, “How sad when God's original design is twisted!” The ad, purchased by Pastor Earl Shetler of Now Jesus Ministries, goes on to quote Bible passages. As Towleroad notes, Shetler “also runs a tree removal service in Saugatuck, Michigan, a popular gay and lesbian resort town."

Attempts by Media Matters to reach Holland Sentinel publisher and editor Peter Esser for comment by phone and email went unanswered. You can reach the Holland Sentinel here or email Esser directly here with your thoughts on the paper's decision to profit off of bigotry.

View the previous ad that ran in the Holland Sentinel this past July by the Family Research Council (FRC) after the jump. The FRC was added to a list of anti-gay hate groups by the Southern Poverty Law Center just months after the ad appeared in print.

The FRC's ad in the Holland Sentinel from July: