LISA MONTGOMERY (CO-HOST): It's like Al Qaeda with a marketing degree, and ISIS has figured out how to brand themselves, and do it pretty efficiently. And, it's almost like, and this is not making a metaphor ideologically, but Donald Trump using technology to further his presidential campaign while spending very little money. ISIS has done essentially the same thing.

HARRIS FAULKNER (CO-HOST): But you're not comparing those two?

KENNEDY: I'm not comparing those two at all. What I'm saying is they have figured out how to use technology to move their message forward.

Previously:

MSNBC's Joe Scarborough: Trump Is “Like Prince” Because He's “A Shape-Shifter”

On CNN, Trump Supporter Compares Trump To Abraham Lincoln

Ted Koppel Compares Donald Trump To Benito Mussolini